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Thrivent Builds Publicity Training

Thrivent Builds Publicity Training. Making the Most of Your Dedication & General Media Relations Tips. 1. Today’s presenter:. Cheryl Winget (HFHI) Media Relations Specialist Minneapolis, MN. 2. Purpose of today’s training. Tips to make your dedication appeal to the media

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Thrivent Builds Publicity Training

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  1. Thrivent Builds Publicity Training Making the Most of Your Dedication & General Media Relations Tips 1

  2. Today’s presenter: Cheryl Winget (HFHI) Media Relations Specialist Minneapolis, MN 2

  3. Purpose of today’s training • Tips to make your dedication appeal to the media • Tips on working with media • Tips on logo usage, site signage, etc. 3

  4. Why focus on dedications? • They are photo-friendly. • Homebuyers are present and prepared. • They are emotional events. • Sponsors and volunteers are present. • Special guests. • Forum to talk about uniqueness of Thrivent Builds. 4

  5. Let’s talk about preparedness • Prepare the family • Create key messages • Send out your news advisory and news release • Media kits • Templated materials at www.thriventbuilds.com/resources 5

  6. How is your dedication unique? • First of several Thrivent Builds? • First in the state? • Prominent community person attending? • Unique family story? • Unique house? • Are Lutherans unique in your area? • Hold a special ceremony. • How about a block party? 6

  7. Cooperation is key • No affiliate is an island. • Contact us! We’d like to know about your events before they happen. • Don’t forget 2007! 7

  8. Offer your best advice • We will now open the phone lines. • Please share your Thrivent Builds dedication/media successes with us now. • If you have questions, this is also a chance to ask them. 8

  9. Mediarelations basics • Terminology • What makes news? • What makes the media tick? • How to get your news out • Beyond news releases and advisories… 9

  10. Media relations lingo • Key tools: news releases, media advisories, fact sheets • Other tools: backgrounders, media kits, family bios, key messages • Beats, boilerplates, pitches, oh my! 10

  11. Backgrounder Community calendar entry Fact sheet Homebuyer biographical sketch Key messages Media advisory Media kits News release Pitch letter/e-mail Public service announcement (PSA) Talking points Go to: www.thriventbuilds.com/resources Common media materials 11

  12. What makes news? What’s news and what isn’t will depend to a great extent on where you live and the size of your newspapers and radio and TV stations. 12

  13. Know your media • It’s important to familiarize yourself with local newspapers and area radio and TV stations. • Develop an ongoing relationship with a reporter or editor at each news outlet who covers feel-good stories. 13

  14. Time to write and edit! • Many templates are available at www.thriventbuilds.com/resources. • Remember to have colleagues review media materials before sending to the media. 14

  15. Distribution tips • Send to multiple media outlets. • Send materials by preferred method. • Send to the appropriate person. • Ask about deadlines. • Always contact the editorial/news department. • If using e-mail, copy and paste, don’t attach. • Sometimes personal delivery is best. • Make a follow-up call. • Don’t expect a response. • Respond quickly to requests. 15

  16. Working with the media • Be prepared. • Don’t expect an immediate commitment. • Don’t complain about minor inaccuracies in stories. • Never ask to see a story before it’s published. • Be aware of basic deadlines. • Take time to say thanks! 16

  17. Keep in contact • Direct, personal communication on occasion is important. • Don’t expect to make the headlines every time. • If you read or see a story that was done well, send a quick note to the reporter. 17

  18. Beyond news releases and advisories … signage and messaging • Logos and signage • Protects and represents both Habitat’s and Thrivent Financial’s brands • Raises awareness for both organizations • Talking points and key messages 18

  19. Partnering with the ASO media relations team • Consulting • Assistance with writing and editing • Media lists 19

  20. ASO media relations contact Cheryl Winget Phone: 612-340-5025 Toll free: 800-847-4836, X-35025 Cell: 612-877-1958 Email: cheryl.winget@thrivent.com 20

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