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KTLabs Smart Retail

KT Labs Brand Engagement Solution

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KTLabs Smart Retail

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  1. Smart Retail Micro-Location & Mobile Brand Engagement Platform KeyuraTechLabs Pvt. Ltd Confidential 2014

  2. What we do • SmartRetail is a micro-location and mobile based brand engagement solution. • Provides high impact brand-engagement through CDJ. • Market to each customer based on his need. • Measure campaigns and optimize real-time.

  3. Product Discovery Consumer Value Proposition Browse the products available at user convenience Get offers running with a click Brand/Store Pages with the product catalog 2 1 3 Brand Value Proposition Reach users wherever they are with the products Communicate offers to a wider audience in a targeted manner

  4. Product Interaction Consumer Value Proposition Product details to help make the buying decision Get rewarded for Interacting with brands through micro gratification activities 2 Brand Value Proposition Increased brand equity and customer engagement through micro gratification activities Create campaigns with better tracking and ROI 1 2

  5. Product Sale Consumer Value Proposition Purchase through app or by visiting the store Order for a store pick-up from within or outside the store Perks for purchases 1 3 Brand Value Proposition Multiple-channels for users to purchase products Increased Sales and ROI 1

  6. SmartRetail – InStore Proximity Marketing • Reward your loyal customers with an enhanced experience in-store with in-app offers based on the products on the shelf. • Turn browsers into purchasers at the right moment. • Start real-time campaigns based on customers’ response at any time to market right. • Grow your sales in-store and never miss targets. 40% Off

  7. Post Purchase Consumer Value Proposition Brand connect for feedback, issues, query about product use Share purchase with friends for social satisfaction 1 1 Brand Value Proposition Build consumer advocacy and loyalty Real time information on product issues

  8. Analytics Lift in visits with offline campaign by Region 60+ 15-21 56-65 Mumbai Delhi Female 46-55 Male 22-35 36-45 Bangalore Pune Dashboard ROI of Smart Campaigns

  9. Thank You

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