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New Media Strategies

New Media Strategies. NSF EPSCoR & OLPA Public Information Officer Workshop Dennis Haarsager – 7/20/2006. Newspaper readership. Television viewing. February Nielsen estimates. Average PTV station metro cume. Radio listening. Über trends: digitization. Content meets mathematics

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New Media Strategies

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  1. New Media Strategies NSF EPSCoR & OLPA Public Information Officer Workshop Dennis Haarsager – 7/20/2006

  2. Newspaper readership

  3. Television viewing February Nielsen estimates Average PTV station metro cume

  4. Radio listening

  5. Über trends: digitization • Content meets mathematics • Noiseless production generations • Metadata – data about data • Enables advanced (“Web 2.0”) techniques

  6. Über trends: personalization • Content meets self-organization • Social curation (tagging/folksonomies) • Flickr.com • del.icio.us • CiteULike.org • User ratings, comments • Attention metadata • Communities of interest emerge flickr

  7. Über trends: democratization • Content freed from gatekeepers • Inexpensive but powerful production tools are in the hands of consumers • Low barriers to effective distribution • XML syndication (RSS, Atom) • Self-publishing (blogs, vlogs, wikis, YouTube) • Citizen journalism • “Markets are conversations”

  8. Content syndication (RSS) • Users can subscribe to your content in their feed reader and automatically see whatever is new • Costs virtually nothing • Set up in minutes • Hundreds of readers available • Will get a big boost from IE7 and the new release of Windows • Can include audio/video/photo enclosures

  9. Media archives • Document and catalog research • Arts and humanities creative content from faculty, students and alumni • News releases (can include audio, video or photo enclosures) • Distribute media via Internet • Exploit the long tail

  10. Weblogs • Have a conversation with your constituents • Personalize your researchers and faculty • Aggregate blogs from faculty, students, administrators, alumni • Search engine algorithms (Google) reward cross-linking in blogs, improving use of standard web pages • Often provide leads to old media researchers

  11. Contact Info Dennis L. HaarsagerAssociate Vice President & General ManagerEducational and Public MediaBox 642530Washington State UniversityPullman, WA 99164-2530 haarsager@wsu.edu ● 509-335-6511 Weblogs:http://pbj.ctlt.wsu.edu/haarsagerhttp://www.technology360.com

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