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Not a raw startup

Not a raw startup. 25 employees Experienced management Significant traction on health-related revenue 2011 Rev: $1M 2012 Rev: $1.6M Real customers Sanofi, Avery Medical, Merck, Novartis, BIPI… Significant partners Joslin (Harvard), Keck (USC), UBC…. The problem is…

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Not a raw startup

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  1. Not a raw startup • 25 employees • Experienced management • Significant traction on health-related revenue • 2011 Rev: $1M • 2012 Rev: $1.6M • Real customers • Sanofi, Avery Medical, Merck, Novartis, BIPI… • Significant partners • Joslin (Harvard), Keck (USC), UBC…

  2. The problem is… • Non-adherence costs US $289B Annually • Responsible for $30B in lost Pharma revenue, • 10% of all hospital admissions We provide… • A cloud-based healthcare gamification service • A suite of applications built on that service

  3. Business Model • White-label SaaS or more traditional licensing agreements with Pharma, Payers, HMOs • Also, unique partnerships with patient communities let us sell sponsorships and analytics, while we own the IP and control the data

  4. Some Current projects • Monster Manor – Children with Type 1 • HealthSeeker – Adults with Type 2 • Sister Match – Women 40-65 with Type 1/2 • Diabesties –College Students with Type 1 • I (heart) Jellyfish – Childhood Obesity • LIGHT –Childhood Obesity • Demikhov Project – educating youth about cancer

  5. Some awards we’ve won Top 15 Startups in Canada Hottest Digital Media Company in Canada Digital Media Finalist 2012 Emerging Rockets Life Sciences List Michael Fergusson World Healthcare Congress Top Ten mHealth Entrepreneurs 100 Most Inspiring People in Life Sciences 2012 Social Entrepreneur of the Year 2012 Best Post-Revenue Company

  6. Ayogo Analytics Framework Ad-hoc queries: Metrics in specific segments

  7. Management Team • Michael Fergusson, Founder and CEO • Building startups for 18 years – several exits • 2012 E&Y Social Entrepreneur of the year • Named to the 2012 PharmaVoice 100 • Paul Prescod, Founder and CTO • 17 years developing software • One of the original designers of XML • World Congress mHealth Innovation Top 10 Entrepreneurs Working together for over 10 years

  8. Supporting Cast • Minaz Kurji, Controller – 10 years high-tech, high-growth: Blast Radius, Intrawest • Mavis Dixon, Account Management – 20 years management and fundraising in non-profit sector, built her own startup to >$3M revenue

  9. Advisory Board • Dr. Richard Jackson – Joslin Diabetes Center • Dr. Shara Bialo – Fellow, Pediatric Endocrinology, Brown University Medical School • Dr. J.P. Chanoine - Clinical Professor, UBC; Head of Pediatric Endocrinology, BC Children’s Hospital • Dr. Korey Hood, PhD – Assistant Clinical Professor, UCSF Medical School • Debbie Henninger, PhD – Experimental Psychologist, Associate Adjunct, Duke University Medical School • Mark Heyman, PhD – Assistant Professor, Department of Psychiatry, UCSD • BJ Fogg – Founder, Pursuasive Technology Lab Stanford University

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