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The Wireless Revolution

The Wireless Revolution. OBJECTIVES. Identify the principal wireless transmission media and devices, cellular network standards and generations, and standards for mobile Web access Describe the major standards for wireless networks and for wireless Internet access

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The Wireless Revolution

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  1. The Wireless Revolution

  2. OBJECTIVES • Identify the principal wireless transmission media and devices, cellular network standards and generations, and standards for mobile Web access • Describe the major standards for wireless networks and for wireless Internet access • Evaluate the role of m-commerce in business and describe the most important m-commerce applications

  3. OBJECTIVES (Continued) • Assess the business value of wireless technology and describe important wireless applications in business • Identify and describe the challenges posed by wireless technology and management solutions

  4. THE WIRELESS COMPUTING LANDSCAPE The Wireless Revolution • Mobile phones have become mobile platforms for delivering digital data, used for recording and downloading photos, video and music, Internet access, and transmitting payments. • An array of technologies provides high-speed wireless access to the Internet for PCs and other wireless handheld devices and cell phones. • Businesses increasingly use wireless to cut costs, increase flexibility, and create new products and services.

  5. THE WIRELESS COMPUTING LANDSCAPE Mobile Versus Fixed-line Subscribers Worldwide

  6. THE WIRELESS COMPUTING LANDSCAPE Business Value of Wireless Networking • Wireless communication helps businesses easily stay in touch with customers, suppliers, and employees. • Wireless networking increases worker productivity and output, as workers take less time to establish contact with people and to access information.

  7. THE WIRELESS COMPUTING LANDSCAPE Business Value of Wireless Networking (Continued) • Companies can save on wiring offices, moving, and making network changes by using wireless networks. • Wireless technology has also been the source of new products, services, and sales channels in a variety of industries, e.g. OnStar, Starbucks “hot spots”.

  8. THE WIRELESS COMPUTING LANDSCAPE Wireless Transmission Media and Devices • All wireless media rely on various parts of the electromagnetic spectrum. • Microwave systems transmit high-frequency radio signals through the atmosphere. • Communication satellites are used for geographically dispersed organizations.

  9. THE WIRELESS COMPUTING LANDSCAPE Frequency Ranges for Communications Media and Devices

  10. THE WIRELESS COMPUTING LANDSCAPE Amoco’s Satellite Transmission System

  11. THE WIRELESS COMPUTING LANDSCAPE Devices for Wireless Transmission: • Paging systems • E-mail handhelds • Cellular telephones • Personal Digital Assistants (PDAs) • Smart phones

  12. THE WIRELESS COMPUTING LANDSCAPE Cellular Network Standards and Generations Standards: • Global System for Mobile Communication (GSM) • Code Division Multiple Access (CDMA)

  13. THE WIRELESS COMPUTING LANDSCAPE Cellular Generations: • 1G: Analog cellular networks for voice communication • 2G: Digital wireless networks, primarily for voice communication; limited data transmission capability

  14. THE WIRELESS COMPUTING LANDSCAPE Cellular Generations: (Continued) • 2.5G: Interim step toward 3G in the United States • 3G: High-speed; mobile; supports video and other rich media; always-on transmission for e-mail, Web browsing, instant messaging

  15. THE WIRELESS COMPUTING LANDSCAPE Mobile Wireless Standards for Web Access • Wireless Application Protocol (WAP): Uses Wireless Markup Language (WML) and micro-browsers • I-mode: Uses compact HTML and allows for continuous connection

  16. THE WIRELESS COMPUTING LANDSCAPE Wireless Application Protocol (WAP) versus I-mode

  17. WIRELESS COMPUTER NETWORKS AND INTERNET ACCESS The Institute of Electrical and Electronics Engineers (IEEE) established a hierarchy of complementary standards for wireless computer networks. Global Wireless Network Standards: • IEEE 802.15 (Bluetooth) for the Personal Area Network (PAN) • IEEE 802.11 (Wi-Fi) for the Local Area Network (LAN)

  18. WIRELESS COMPUTER NETWORKS AND INTERNET ACCESS Global Wireless Network Standards: (Continued) • IEEE 802.16 (WiMax) for the Metropolitan Area Network (MAN) • IEEE 802.20 (proposed) standard for the Wide Area Network (WAN)

  19. WIRELESS COMPUTER NETWORKS AND INTERNET ACCESS Bluetooth • Can link up to 8 devices in 10-m area • Low power requirements

  20. WIRELESS COMPUTER NETWORKS AND INTERNET ACCESS Wi-Fi • Three standards: 802.11a, 802.11b, 802.11g • Infrastructure mode: Devices use access point to communicate with wired network • Ad-hoc mode (peer-to-peer): Wireless devices communicate directly with each other

  21. WIRELESS COMPUTER NETWORKS AND INTERNET ACCESS A Bluetooth Network (PAN)

  22. WIRELESS COMPUTER NETWORKS AND INTERNET ACCESS An 802.11 Wireless LAN

  23. M-COMMERCE AND MOBILE COMPUTING • M-commerce: The use of the Internet for purchasing goods and services and also for transmitting messages using wireless mobile devices • Mobile computing: Enables internet-enabled cell phones, PDAs, and other wireless computing devices to access digital information on the Internet from any location

  24. M-COMMERCE AND MOBILE COMPUTING Global M-Commerce Revenue, 2000–2005

  25. M-COMMERCE AND MOBILE COMPUTING M-Commerce Services and Applications • Information-based services: Instant messaging, e-mail, searching for a movie or restaurant using a cell phone or handheld PDA • Transaction-based services: Purchasing stocks, concert tickets, music, or games; searching for the best price for an item using a cell phone and buying it in a physical store or on the Web

  26. M-COMMERCE AND MOBILE COMPUTING M-Commerce Services and Applications (Continued) • Personalized services: Services that anticipate what a customer wants based on that person’s location or data profile, such as updated airline flight information or beaming coupons for nearby restaurants

  27. M-COMMERCE AND MOBILE COMPUTING Customer Personalization with the Ubiquitous Internet

  28. M-COMMERCE AND MOBILE COMPUTING Accessing Information from the Wireless Web • Wireless portals: Content and services optimized for smaller screens of mobile devices to steer users to the information they are most likely to need • Voice portals: Accept voice commands for accessing Web content, e-mail, and other electronic applications from a cell phone or standard telephone

  29. M-COMMERCE AND MOBILE COMPUTING Digital Payment Systems and M-Commerce • Micro-payment system • Individual service providers run their own separate payment systems • Small payments added on to single bill • Stored payment system • Cell phone equipped with smart card storing rechargeable electronic cash • Mobile Wallets (m-Wallets): Store personal data to use in online transactions

  30. M-COMMERCE AND MOBILE COMPUTING M-Commerce Challenges • Slow data transfer speeds on second-generation cellular networks, resulting in higher costs to customer • Limited memory and power supplies

  31. M-COMMERCE AND MOBILE COMPUTING M-Commerce Challenges (Continued) • More Web sites need to be designed specifically for small wireless devices. • Keyboards and screens on cell phones are still tiny and awkward to use.

  32. WIRELESS TECHNOLOGY IN THE ENTERPRISE Wireless Applications for Customer Relationship Management Wireless CRM enables sales and field service professionals to: • Access customer account records and information at any time or location

  33. WIRELESS TECHNOLOGY IN THE ENTERPRISE Wireless Applications for Customer Relationship Management (Continued) • Update customer accounts and deal information to update customer database instantaneously • Receive alerts to important events • Enter, perform, and update transactions and product information

  34. WIRELESS TECHNOLOGY IN THE ENTERPRISE Pitney Bowes’s Wireless CRM System

  35. WIRELESS TECHNOLOGY IN THE ENTERPRISE Wireless Supply Chain Management (SCM) and Radio Frequency Identification (RFID) • Wireless supply chain management systems: Provide simultaneous accurate information about demand, supply, production, and logistics as goods move among supply chain partners • Radio Frequency Identification (RFID) systems: Provide a powerful technology for tracking the movement of goods throughout the supply chain

  36. WIRELESS TECHNOLOGY IN THE ENTERPRISE How RFID Works

  37. WIRELESS TECHNOLOGY IN THE ENTERPRISE Wireless in Health Care Wireless Applications: • Electronic Medical Record (EMR) retrieval • Wireless note taking for patient charts • Lab test results • Prescription generation • Medical databases

  38. WIRELESS TECHNOLOGY IN THE ENTERPRISE Wireless Sensor Networks and Pervasive Computing • Wireless sensor networks (WSNs): Networks of interconnected wireless devices that are embedded into the physical environment to provide measurements of many points over large spaces

  39. WIRELESS TECHNOLOGY IN THE ENTERPRISE Wireless Sensor Networks and Pervasive Computing (Continued) • Pervasive computing: Wireless technologies are pushing computing into every facet of life, including cars, homes, office buildings, tools and factories; providing connections anywhere and anytime.

  40. WIRELESS TECHNOLOGY IN THE ENTERPRISE A Wireless Sensor Network

  41. MANAGEMENT OPPORTUNITIES, CHALLENGES, AND SOLUTIONS Management Opportunities: • Wireless technology offers: • Flexible business processes • Business processes not limited by time or space • New channel for communicating with client • Source of new products and services

  42. MANAGEMENT OPPORTUNITIES, CHALLENGES, AND SOLUTIONS Management Challenges: • Integrating wireless technology into the firm’s IT infrastructure • Maintaining security and privacy

  43. MANAGEMENT OPPORTUNITIES, CHALLENGES, AND SOLUTIONS Solution Guidelines: The following are some of the guidelines for managing mobile technology in the enterprise: • Identifying areas in which wireless can provide value • Creating a management framework for wireless technology • Using a pilot program before full-scale rollout of wireless systems

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