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Obesity Background. Obesity has reached epidemic proportions Serious health problem that is “crippling” the U.S. $190 Billion annually in healthcare expenditures 27% of 18-24 year-olds are too overweight or obese to enlist in the military
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Obesity Background • Obesity has reached epidemic proportions • Serious health problem that is “crippling” the U.S. • $190 Billion annually in healthcare expenditures • 27% of 18-24 year-olds are too overweight or obese to enlist in the military • This generation of children is projected to have shorter life expectancies than their parents
Obesity Trends* Among U.S. AdultsBRFSS, 1985 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%
Obesity Trends* Among U.S. AdultsBRFSS, 1986 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%
Obesity Trends* Among U.S. AdultsBRFSS, 1987 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%
Obesity Trends* Among U.S. AdultsBRFSS, 1988 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%
Obesity Trends* Among U.S. AdultsBRFSS, 1989 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%
Obesity Trends* Among U.S. AdultsBRFSS, 1990 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%
Obesity Trends* Among U.S. AdultsBRFSS, 1991 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19%
Obesity Trends* Among U.S. AdultsBRFSS, 1992 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19%
Obesity Trends* Among U.S. AdultsBRFSS, 1993 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19%
Obesity Trends* Among U.S. AdultsBRFSS, 1994 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19%
Obesity Trends* Among U.S. AdultsBRFSS, 1995 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19%
Obesity Trends* Among U.S. AdultsBRFSS, 1996 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19%
Obesity Trends* Among U.S. AdultsBRFSS, 1997 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19% ≥20%
Obesity Trends* Among U.S. AdultsBRFSS, 1998 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19% ≥20%
Obesity Trends* Among U.S. AdultsBRFSS, 1999 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19% ≥20%
Obesity Trends* Among U.S. AdultsBRFSS, 2000 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19% ≥20%
Obesity Trends* Among U.S. AdultsBRFSS, 2001 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19% 20%–24% ≥25%
Obesity Trends* Among U.S. AdultsBRFSS, 2002 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19% 20%–24% ≥25%
Obesity Trends* Among U.S. AdultsBRFSS, 2003 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19% 20%–24% ≥25%
Obesity Trends* Among U.S. AdultsBRFSS, 2004 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19% 20%–24% ≥25%
Obesity Trends* Among U.S. AdultsBRFSS, 2005 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19% 20%–24% 25%–29% ≥30%
Obesity Trends* Among U.S. AdultsBRFSS, 2006 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19% 20%–24% 25%–29% ≥30%
Obesity Trends* Among U.S. AdultsBRFSS, 2007 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19% 20%–24% 25%–29% ≥30%
Obesity Trends* Among U.S. AdultsBRFSS, 2008 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19% 20%–24% 25%–29% ≥30%
Obesity Trends* Among U.S. AdultsBRFSS, 2009 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19% 20%–24% 25%–29% ≥30%
Obesity Trends* Among U.S. AdultsBRFSS, 2010 (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) No Data <10% 10%–14%15%–19% 20%–24% 25%–29% ≥30%
Obesity Trends* Among U.S. AdultsBRFSS, 2011** (*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person) ** New baseline established for 2011
If this trend continues… By 2030, 42% of American adults will be obese
Introducing... Statewide effort to fight childhood obesity in Idaho Powered by the 33
Five Proven Strategies to Fight Childhood Obesity
Five Proven Strategies to Fight Childhood Obesity Improved access to healthy and affordable foods
Five Proven Strategies to Fight Childhood Obesity Improved access to healthy and affordable foods Increased physical activity
Five Proven Strategies to Fight Childhood Obesity Improved access to healthy and affordable foods Increased physical activity Healthier schools and childcare facilities
Five Proven Strategies to Fight Childhood Obesity Improved access to healthy and affordable foods Increased physical activity Healthier schools and childcare facilities Education to help parents make healthier choices
Five Proven Strategies to Fight Childhood Obesity Improved access to healthy and affordable foods Increased physical activity Healthier schools and childcare facilities Education to help parents make healthier choices Promotion of public policies that fight the causes of obesity
It Takes A VillageEngaging Idahoans • Policy-makers, elected officials, opinion leaders: discussing childhood obesity and solutions • Communities: bringing awareness and support for solutions and the local level • Health care: coordinating, supporting and facilitating joint action • Individuals and families: educating and instilling personal responsibility • Partnerships: attracting investments from foundation in and outside of Idaho, corporate involvement and sponsorships, public/private partnerships and government resources
High Five Program Elements • Community Grants • Daily Do’s • Media Outreach • Partnerships
Community Transformation Grant Introduced at Idaho Association of Cities Conference
Community Grant ProgramWorking Locally to Create Change Fall 2013 grant recipients of $750,000 • Nampa ($300,000) • Kuna ($150,000) • Middleton ($150,000) • Lapwai ($150,000) Additional $90,000 awarded as part of an Ambassador Program. • Moscow • Pocatello • Meridian
Daily Do • Parents and Caregivers • Daily Text or Email • Healthy recipes • Nutrition tips • Physical Activity tips • Events • Special deals • Text High5 to 32461 • Email Sign-Up: www.highfiveidaho.org
Thank You Learn more about High Five at HighFiveIdaho.org