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State Farm Ad Campaign Presentation By Henna Prema And Ron RJ Williams II

State Farm Ad Campaign Presentation By Henna Prema And Ron RJ Williams II. Discussion Question #1. When you think of insurance, what company do you think of first and why? How is State Farm positioned in your minds? Commercial Hot Tub http://youtu.be/SauUa5Z4Ihw. Info on Campaign.

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State Farm Ad Campaign Presentation By Henna Prema And Ron RJ Williams II

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  1. State Farm Ad Campaign Presentation By Henna Prema And Ron RJ Williams II

  2. Discussion Question #1 • When you think of insurance, what company do you think of first and why? How is State Farm positioned in your minds? Commercial • Hot Tub • http://youtu.be/SauUa5Z4Ihw

  3. Info on Campaign • State Farm has been Americas biggest home and auto insurance company • Translation • The goal • Target Market • Target is male 18-25 age range. • Working middle class • Results • Trended on twitter and youtube

  4. Our Creative Brief for State Farm • 1.) What problem must the advertisement address? • -The overall goal of this campaign was to get young adults to like State Farm Insurance. • 2.) What do we want people to do as a result of the advertising? • -Switch or join State Farms Insurance via realizing that you get a real agent instead of a computer. • 3.) Who are we talking to? • -18-25 year old males who are probably working middle class (or raised middle class) and have friends. • 4.) What is the key response we want from the advertising? • -For people to feel that in whatever case, State Farm will have them covered. • 5.) What information might help this response? • -First demonstrate the importance of having a real agent. Then demonstrate the situations that your state farm agent can help you in. • 6.) What aspect of the brand personality should it express? • -That State Farm always has an actual agent there to help you. • 7.) Key Insight • -Having an agent will give you a better insurance experience, thus making you safer in life.

  5. Strengths and Weaknesses • Strengths Catchy Jingle/Brand Awareness Humor is their selected Attitude Commercial is detailed to demographic • Weaknesses They have poor brand recall They are still too expensive

  6. Discussion Question #2 • What can Translation/State Farm do to get their services stuck in your head instead of their jingle? How would you have done this commercial?

  7. Works Cited • Ad Week.com • http://www.adweek.com/adfreak/state-farm-good-neighbor-benefits-12538 • Translation.com • http://translationllc.com/#/work • State Farm.com • http://www.statefarm.com/

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