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Quantitative Summary Presentation for the Executive Level

Quantitative Summary Presentation for the Executive Level. The following is a sample of a quant summary presentation that might be delivered to top-level executives

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Quantitative Summary Presentation for the Executive Level

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  1. Quantitative Summary Presentation for the Executive Level

  2. The following is a sample of a quant summary presentation that might be delivered to top-level executives In this case, it is a copy test for Acme, our fictional research firm, but Backstories Studio’s storytelling capabilities can be applied to any study We recommend viewing in slideshow mode to see the images shift to reflect the data

  3. “Farm To Table” COPY TEST: PREPARED FOR FEBRUARY 2011

  4. QUESTION: Is the farm-to-table concept perceived as an enhancementto the restaurant experience? ROOT 246 AD TEST |4 ACME RESEARCH+CONSULTING

  5. All key scores rise when chefs-in-farm scenes are included ROOT 246 AD TEST |5 ACME RESEARCH+CONSULTING

  6. 22% LIFT OVER VERSION WITHOUT FARM SCENE ROOT 246 AD TEST |6 ACME RESEARCH+CONSULTING

  7. 25% LIFT OVER VERSION WITHOUT FARM SCENE ROOT 246 AD TEST |7 ACME RESEARCH+CONSULTING

  8. 19% LIFT OVER VERSION WITHOUT FARM SCENE performance ROOT 246 AD TEST |8 ACME RESEARCH+CONSULTING

  9. 15% LIFT OVER VERSION WITHOUT FARM SCENE ROOT 246 AD TEST |9 ACME RESEARCH+CONSULTING

  10. 20% LIFT OVER VERSION WITHOUT FARM SCENE Perfect for a special ROOT 246 AD TEST |10 ACME RESEARCH+CONSULTING

  11. 10% LIFT OVER VERSION WITHOUT FARM SCENE even ROOT 246 AD TEST |11 ACME RESEARCH+CONSULTING

  12. 17% brand LIFT OVER VERSION WITHOUT FARM SCENE ROOT 246 AD TEST |12 ACME RESEARCH+CONSULTING

  13. 32% LIFT OVER VERSION WITHOUT FARM SCENE overall ROOT 246 AD TEST |13 ACME RESEARCH+CONSULTING

  14. 27% LIFT OVER VERSION WITHOUT FARM SCENE to come ROOT 246 AD TEST |14 ACME RESEARCH+CONSULTING

  15. consistent across WOMEN MEN FOODIES LOCALS ROOT 246 AD TEST |15 ACME RESEARCH+CONSULTING

  16. QUESTION: Is the music raising positive perceptions? ROOT 246 AD TEST |16 ACME RESEARCH+CONSULTING

  17. Nearly all key scores dropwhen Latin Jazz music is included ROOT 246 AD TEST |17 ACME RESEARCH+CONSULTING

  18. 10% DROP ROOT 246 AD TEST |18 ACME RESEARCH+CONSULTING

  19. 5% DROP ROOT 246 AD TEST |19 ACME RESEARCH+CONSULTING

  20. 2% Perfect for a special DROP ROOT 246 AD TEST |20 ACME RESEARCH+CONSULTING

  21. even 6% DROP ROOT 246 AD TEST |21 ACME RESEARCH+CONSULTING

  22. 8% brand DROP ROOT 246 AD TEST |22 ACME RESEARCH+CONSULTING

  23. 7% overall DROP ROOT 246 AD TEST |23 ACME RESEARCH+CONSULTING

  24. 12% DROP to come ROOT 246 AD TEST |24 ACME RESEARCH+CONSULTING

  25. Againconsistentacross WOMEN MEN FOODIES LOCALS ROOT 246 AD TEST |25 ACME RESEARCH+CONSULTING

  26. CONCLUSION: CHEFS-IN-FARM SCENES LATIN JAZZ SOUNDTRACK ROOT 246 AD TEST |26 ACME RESEARCH+CONSULTING

  27. Thanks for watching 353 Kearny Street, Suite 51, San Francisco, CA 94108 (415) 236-0244 www.backstoriesstudio.comted@backstoriesstudio.com

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