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Proposed projects to improve member satisfaction, increase dues revenue, and introduce alternative revenue streams through various initiatives.
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Proposed 2015 Priority Projects Cecelia Jankowski Managing Director Member & Geographic Activities New Brunswick, NJ 22 November 2014
Project: Careers Business Plan Goal Progress • Achieve member-related objectives as identified in Careers Business Plan: Improved member satisfaction; Increased member dues revenue; Introducing alternative revenue streams Member Experience Improvement • Increased member engagement • Improved member satisfaction with career development opportunities October 2014 Status Update • Business plan financials endorsed by IEEE FinCom • Career portfolio position posted Project Success - Metrics • Replacement for Careers Portfolio Mgr • Number of Career Networks, and user satisfaction • Usage and user satisfaction of IEEE ResumeLab within IEEE JobSite and IEEE Collabratec Budget
Project: IEEE Collabratec™ Goal Progress • Achieve member-related objectives as identified in IEEE Collabratec™ business plan: Improved member satisfaction; Increased member dues revenue; Introducing alternative revenue streams Member Experience Improvement • Increased member engagement • Improved member satisfaction with professional networking opportunities • Improved member satisfaction with career development opportunities October 2014 Status Update • Preparing for Pilot launch, in early December • Finalizing MGA’s geo- and event-based communities • Finalizing orientation webinars for MGA Volunteers participating in Pilot communities • Identifying lists of members and former members to be invited into Pilot Project Success - Metrics • Member sign-ups to IEEE Collabratec™ • Member utilization of professional networking and career features • Member satisfaction with IEEE Collabratec™ • Increased dues revenue Budget
Project: IEEE WIE Business Plan 2014-15 Goal Progress To maintain our international lead and to become the recognized leader dedicated to inspiring, engaging and advancing women in STEM. Experience Improvement • Increase engagement (member, volunteer, partner ) • Increase satisfaction (member, volunteer, partner) • Increase value of membership • Career Development Opportunities Project Success - Metrics • Rebalance program portfolio • Rebalance revenue Budget Novmeber 2014 Status Update • $87.5k in partner funds committed + in discussions with potential partners • Regional Workshop planning in progress • Secured $3k in program support • Membership survey launch date 10/27 • Development of Job Description- new hire
Project: MGA Volunteer Training 2015 Progress Goal In support of modernizing the volunteer experience, develop and implement a unified MGA volunteer training framework that effectively identifies and targets volunteer needs, and restructures existing MGA training offerings and content delivery under one umbrella. Volunteer Experience Improvement • Increase volunteers’ perception of IEEE as a valuableresource for guidance and support to perform their role effectively • Increase volunteer knowledge and capabilities of the overall IEEE • Motivate volunteers to take on new roles in their local units, make a meaningful impact, and increase unit vitality • Create the foundation for MGA volunteer succession planning Resources • 2015 – One PT MGA staff Program Manager • - One FT Administrator Project Success - Metrics Budget • # of volunteers completing base curriculum • # of volunteers submitting applications for participating in leadership program • # of students electing to take on officer roles • # of YPs graduating from leadership program • Improved volunteer engagement & retention
Project: IEEE Young Professionals Focus on Member Experience Goals Progress • Identify and Scope Signature Products, Programs and Services • Assemble team, document Strategy and Plan for Each • Execute and Evaluate Member Experience Improvement • Focus on development of Signature products based on segmentation data • Measured increase in satisfaction as Key Performance Indicator • Modernized and internationally sensitive interfaces, tools and resources • Saves the member time Budget Project Success - Metrics • Product awareness / usage • Satisfaction, testimonials • Retention
Project: MGA Presence in Global Offices Goal Progress Seamless interface for volunteers to understand MGA related activities Member Experience Improvement • Increase volunteer engagement • Minimize volunteer time investment in overcoming unknown obstacles Budget Project Success - Metrics • Increase # of activities in the local unit • Higher member and volunteer satisfaction with the local unit • Increased number of new program opportunities worldwide * Funding approved by IEEE FinCom
Project: India Membership Plan Goal Progress Membership growth through improved member satisfaction, volunteer training & engagement, and targeted marketing and benefits in India. - Also finalize required data gathering in 2013 Member Experience Improvement • Develop more relevant engagement opportunities for members in India • Improved retention (especially student) resulting in a larger IEEE network for members in India • Improved relevance of IEEE in India • Improved support from local sections and chapters for members Budget Project Success - Metrics • Increased Retention (especially Student) • Increased interactions between sections and student branches • Improved Student Recruitment • Increased member & volunteer satisfaction * Funding approved by IEEE FinCom
Project: Japan Membership Plan Goal Progress Membership growth through improved member satisfaction, volunteer training & engagement, and targeted marketing and benefits in Japan. Member Experience Improvement • Develop more relevant engagement opportunities for members from Industry • Improved experience for Young Professionals • Building a larger IEEE network for members in Japan • Improved relevance of IEEE in Japan • Provide more engaging recruitment messaging (e.g. In Japanese language) Budget Project Success - Metrics • Increased HG recruitment • Increased % members from Industry • Increased % volunteers from Industry • Improved Student Recruitment * Funding approved by IEEE FinCom
Project: 2014 Metro Area Workshops Progress Goal • Continue successful 2011-2013 Metro Area Workshops pilot by designing a program and process that will guide and provide geo-units with the guidance, tools, and support to rapidly and effectively organize their own Workshops. • Workshop contentshall address emerging technologies that are in demand within the local area (Example topics include, Cloud Computing, Smart Grid, Software Engineering, Mobile Application Development and Electric Vehicle Technology). Workshop target audience is practicing engineers and technical professionals who are innovators, have a desire to learn more, and/or are in career transition or considering a career change. Member Experience Improvement - This projects supports a larger MGA Board objective to modernize the volunteer experience through new models of engagement and also supports the vitality of our geo-units. Budget Project Success - Metrics • Attendance at each MAW exceeds 100. • 30% Nonmembers join IEEE at each workshop. • B/E Section Financials. • Overall MAW Top Box Satisfaction to exceed 46% at each workshop.
Project: Facilitating Volunteer Initiatives Goal Progress • Provide business and implementation consultation for new programs and activities volunteers wish to pursue in their local area. Remove barriers associated with ideas that have not been tried before. Volunteer Experience Improvement • Increase volunteer engagement • Minimize volunteer time investment in overcoming unknown obstacles • Create pride in ownership of new solutions • Realize more immediate path forward on projects being socialized in the local unit Project Success - Metrics Budget • Increase # of activities in the local unit • Higher member and volunteer satisfaction with the local unit • Increased number of new program opportunities worldwide
Proposed 2015 MGA Priority Projects – SC14 Reccommendations