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University of Michigan Alumni Student Recruitment

University of Michigan Alumni Student Recruitment. Minority Recruitment Training Presentation February 2012 Phyllis Taylor Alumni Association University of Michigan phtaylor@umich.edu 734.764.2316. Minority Student Recruitment. The Basics.

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University of Michigan Alumni Student Recruitment

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  1. University of MichiganAlumni Student Recruitment Minority Recruitment Training Presentation February 2012 Phyllis Taylor Alumni Association University of Michigan phtaylor@umich.edu 734.764.2316

  2. Minority Student Recruitment The Basics

  3. AAUM’s Minority Student Recruitment Initiative (MSRI) • Started in 2007 in response to Prop 2 • Statewide ban on race-and-gender based affirmative action use in public institutions • Fear that U-M would appear unfriendly or unwelcoming to minority applicants • MSRI was created to fill the gap that Prop 2 could potentially create • Designed to ensure that qualified admitted students were choosing to attend U-M

  4. MSRI, cont. • Started with approximately 80 alumni • MSRI volunteers were from all over the US • Underrepresented Minority alumni • African American, Hispanic, Native American • First “Called to Action” in March of 2007 • MSRI eventually became known as Each One, Reach One in 2008

  5. Each One, Reach One • Also known as EO/ROs • Grown to 423 volunteers, all across the US • Called to action in ’07, ’08, ’09, ’10, & ’11 • The EO/RO activity became an official part of the Alumni Student Recruitment Program in 2008 • EO/ROs receive communications and information from the ASR Program

  6. Recruiting Timeline&Matching Process How we make it do what it do!

  7. EORO Matching • Occurs February—March—April • Matching is done after large groups of admits are made so there is a full roster to work with • When possible, matching is done by: • High school attended by alum & student • City alum & student live in • State

  8. Volunteer Expectations and Responsibilities • Keep your contact information up-to-date • Especially your email address! • Contact your students in a timely manner, within 5-7 days of receiving your “call to action” • Understand that student contact information is self-reported and is the most up-to-date information available

  9. Alumni Recruitment Efforts • Every contact you make is important and appreciated • After September, you can “track” whether your students enrolled by checking the U-M on-line directory • Since there are many reasons why a student may choose to go elsewhere, there is no “report card” created by the ASR program, nor are volunteers “graded”

  10. Recruiting Tips & Best Practices “Congratulations!” Now what?

  11. Contacting Students • Before you call: • Review resources so you know they exist! • Reflect on the things that made your time at U-M special & be prepared to share that • Call at a time when the student will more likely be available • After school, early evenings, Saturdays, Sundays after church times

  12. Contacting Students, cont. • During your call: • Try to create a two-way conversation • Share what you loved about your U-M days • Avoid “yes” or “no” questions • (brief) Silence is okay! • Leave your name/number for later follow-up • Feel free to talk to parents/guardians, if student is unavailable

  13. Answering Student Questions • Refer, Refer, Refer! • Admissions Office Call Desk • Can answer 100% of questions • Admissions website • Available 24/7 • Can answer 99% of questions • Live chat • “Ask Us” FAQs • U-M Detroit Center is an excellent local resource, www.admissions.umich.edu/detroit

  14. Don’t play the, “I’ll get back to you” game!

  15. Refer, refer, refer!

  16. Office of Undergraduate Admissions (OUA) Resources • OUA Web site, www.admissions.umich.edu • OUA Call Center, 734.763.7433 • Monday - Friday:  08:00 AM - 04:30 PM EST Saturday - Sunday:  Closed • OUA Online Live Chat • Monday - Friday:  08:00 AM - 04:30 PM EST Saturday - Sunday:  Closed

  17. Alumni Student Recruitment Program Resources • ASR Web site, www.umalumni.com/asr • Inside Recruitment enewsletter • Recruiter Resources & Materials • ASR Staff • Phyllis Taylor, Alumni Association, 734.764.2316, phtaylor@umich.edu • Jim Vanhecke, Admissions Office, 734.936.3299, jvanheck@umich.edu

  18. Things to keep in mind • Share what you love about your U-M days. • You don’t have to know all the answers—the key is knowing how/when to refer. • Directing students to a web site or to the call center is not impersonal • Allows students to review at their convenience • Allows for students to ask follow-up questions • HAVE FUN! 

  19. Alumni Student Recruitment Program Phyllis Taylor Alumni Association phtaylor@umich.edu 734.764.2316 Jim Vanhecke Office of Admissions jvanheck@umich.edu 734.936.3299

  20. We appreciate all that you do for U-M Thank You!

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