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Alumni Recruitment. Build the right way. Intended Outcomes. Determine need for the Alumni Association, Advisory Board or Province Council Identify reasons Alumni Brothers volunteer Utilize tools available to find Alumni Fit Alumni in a role to fit their skills and availability
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Alumni Recruitment Build the right way.
Intended Outcomes • Determine need for the Alumni Association, Advisory Board or Province Council • Identify reasons Alumni Brothers volunteer • Utilize tools available to find Alumni • Fit Alumni in a role to fit their skills and availability • Practice using several tools to communicate with Alumni
Why Volunteer? • Social aspect • Want to give back • Live in new area • Have a special talent, profession, skill • Chapter needs help • Want to improve housing safety • Keep the Ritual alive
Why Volunteers Quit? • Continual issues with Undergrad, probations, etc. • The delivery of the Record • Alumni survey within the engaged base • No communication • Too much communication • Style of communication • Email CC, and too many follow up CC all • Newsletters not consistent • Facebook only • Mismatched expectations • Lack of experienced, trained volunteers
Determining your needs • Existing organization growth • Re-starting a group • Cold starting a group • Chapter, Area or Province • Professional networking • Socialization • Philanthropic outlet
Some Numbers • 184,264 living Alumni • 215 Alumni Associations • How many of these alumni donate to SAE? • 40,000 brothers have made a gift • 6,200 make a gift every year • 5,800 of them unrestricted • 51 Official Family, 20 Past ESAs and ESRs, 135 committee members, 1074 Chapter/Alumni Advisors, 183 House Corp officers
Finding Alumni • Start with the FSC • Tremendous staff support • Great database to start from • Can be sorted by • Local Chapter alumni only • Donation history • ZIP code to capture any Alumni living in an area • Use the University Alumni Association • Reach out to your Alumni network • Email, Facebook, LinkedIn • Province Leadership Schools • Social Events • Find the right blend • Look to Senior Undergrads
Find the right fit for your volunteers • Busy guy? • Mentor an officer • Attend a meeting • Golf at an outing • Bring food to Homecoming • Sit in on an Initiation • Edit a newsletter • Sponsor one Chapter event
Find the right fit for your volunteers • A little more time available? • Alumni Association Officer • Chapter Advisor • Province Officer • Organize an event • House Corporation • Speak at a meeting or event • Attend Convention
Generational Differences • Just a touch of the June webinar by Chris Hallam • Fraternity men feel that everything is an expression of their individuality • Feedback needs to be constructive and sensitive can result in tears and resignation • They do not respond to “Do It” views of authority • They value recognition and positive reinforcement • The need to pick your battles • Should I phone them? Text Them? E-mail them? Message on facebook? How about in person?
Hook Them Earlyand Start Small • Find an alumnus good at working with, and connecting, the young Chapter members • Hold Graduation Ritual for Seniors • Connect the graduates to the alumni world • Gather interest group well in advance of an event • Get one event planned • Don’t overwhelm with too much • Build a small motivated team • Help avoid burnout Can you commit to finding three alumni? • Three in the next year
Resources Available • Local Chapter • Neighboring Alumni Associations • Province Council • The Fraternity Service Center Staff • www.sae.net • Webinar series • The University Alumni Association • Your own Pledge class Question-and-Answer Session Do not forget to complete the post-webinar survey.