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Entertainment Goes Global: Mass Culture in a Transforming World

Entertainment Goes Global: Mass Culture in a Transforming World. Hold our attention. Affects every man, woman, and child . “communications and development” theory . “cultural imperialism ”: consumerism and individualism. American cultural hegemony.

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Entertainment Goes Global: Mass Culture in a Transforming World

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  1. Entertainment Goes Global:Mass Culture in a Transforming World

  2. Hold our attention

  3. Affects every man, woman, and child

  4. “communications and development” theory

  5. “cultural imperialism”:consumerism and individualism

  6. American cultural hegemony

  7. Protectionist policies to maintain control over indigenous cultural content

  8. Local entertainment products have become increasingly popular in home countries

  9. Globalization has spurred local economies and allowed national cultural content to blossom

  10. Localization

  11. Appeal to an international audience

  12. Internet will revolutionize distribution

  13. Movement of ideas and transformations of culture on a global scale

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