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BAUER PLACE PORTFOLIO - YORKSHIRE

BAUER PLACE PORTFOLIO - YORKSHIRE. Rajar Q4 2013. Bauer place portfolio - YORKSHIRE. 969,000 listeners Commercial No.1 for reach and share 2 0 % higher reach than our nearest competitor 47% more listening hours Average age 41.

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BAUER PLACE PORTFOLIO - YORKSHIRE

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  1. BAUER PLACE PORTFOLIO - YORKSHIRE Rajar Q4 2013

  2. Bauer place portfolio - YORKSHIRE • 969,000 listeners • Commercial No.1 for reach and share • 20% higher reach than our nearest competitor • 47% more listening hours • Average age 41 Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months PE Dec 2013

  3. LISTENER PROFILES BAUER PLACE PORTFOLIO YORKSHIRE REACHES 969,000 ADULTS EVERY WEEK • 55% of listeners are female, 45% are male • 41% of listeners are ABC1, 49% C2DE • 83% of listeners are Main Shoppers • 37% of listeners have children 0-14 • Has a commercial share of 29.0% Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months PE Dec 2013

  4. REACH BY AGE BREAK WEEKLY REACH 000s Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months PE Dec2013

  5. ADULT REACH VS COMPETITION The Bauer Place Portfolio – Yorkshire reaches 160,000 more listeners than it’s nearest competitor WEEKLY REACH 000s Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months PE Dec 2013. *does not cover the whole TSA

  6. TOTAL HOURS VS COMPETITION The Bauer Place Portfolio – Yorkshire has over 2.9 million more listening hours than it’s nearest competitor TOTAL HOURS 000s Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months PE Dec 2013. *does not cover the whole TSA

  7. MULTI WEEK REACH The Bauer Place Portfolio – Yorkshire reaches 1.77 million adult listeners over 13 weeks WEEKLY REACH 000s Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months PE Dec 2013 Stations marked with a * does not cover the whole TSA

  8. ADULT REACH BY AREA The Bauer Place Portfolio – Yorkshire reaches 969,000 adults in total – that’s 160,000 more listeners than Capital Yorkshire in the area WEEKLY REACH 000s Source: RAJAR, Each in their own TSA, 6 months PE Dec 2013

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