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External Influences 3: Legal and Political. External Influences - Legal and Political. Consumer Legislation. UK Government. The European Union. Labour Market Legislation. External Influences - Legal and Political. Impact on Business: Impact on costs Impact on competitiveness
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External Influences - Legal and Political • Impact on Business: • Impact on costs • Impact on competitiveness • Impact on profitability • Impact on behaviour • Impact on decision making • Impact on innovation and new product development
External Influences - Legal and Political • Example 1 - Accessibility and usability • Increases need to provide for those with different needs • Installation of lifts, ramps, wheelchair access, widening doorways, etc., monitoring of Web site, use of colour, font in documents – all adds costs
External Influences - Legal and Political • Example 2 - Government Policy: • Government procurement policies • Should government focus on securing most cost-effective solution or supporting of UK industry? • Decisions to privatise – wide impact on businesses in relevant sectors • Government planning law – out-of-town shopping centres
External Influences - Legal and Political • Example 3 - The EU • Stilton Cheese, Cornish Pasties, Parma Ham, Parmesan Cheese – Who has the right to name their products in a certain way? • Date marking and food labelling – stricter controls – how much meat is in sausages? • Impact on costs to comply • Who benefits – consumer? But at what cost?