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The Future of TV

Table19's Fresh Thinking session on The Future of TV. Discussing 5 Key Trends

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The Future of TV

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  1. THE FUTURE OF TV JOY AYLES – JUNIOR PLANNER

  2. INTRODUCTION 5 TRENDS OUR PREDICTIONS

  3. WHAT IS THE FUTURE? DISCLAIMER THIS FRESH THINKING ISN’T ABOUT CONTENTOR THE FUTURE OF BRANDS AND COMPANIES BUT A BROADER VIEW ON TECHNOLOGY, INNOVATION AND HOW THE WAY WE INTERACT WITH TV IS CHANGING.

  4. POSSIBILITY WHEN MINORITY REPORT CAME ABOUT, TOUCH SCREEN AND GESTURE TECHNOLOGY SEEMED FAR INTO THE FUTURE. YET FORWARD 10 YEARS AND THIS TECHNOLOGY CAN BE FOUND IN OUR HOMES. IMAGINE WHAT THE NEXT 10 YEARS WILL BRING US?

  5. 5 THERE ARE 5 KEY TRENDS. STARTING WITH TODAY AND ENDING UP INTO THE FUTURE. 4 3 2 1

  6. 1. TODAY’S TECHNOLOGY

  7. PAUSE, PLAY, REWIND, RECORD, INSTANT ALL OF THESE MIGHT NOT SEEM LIKE THE FUTURE BUT I THINK IT’S IMPORTANT TO THINK ABOUT THEM AND HOW QUICKLY TV HAS CHANGED

  8. INTERNET ENABLED TVS ARE BECOMING THE NORM WITH 1 MILLION SOLD IN THE UK DURING 2010 (OFCOM) .

  9. WITH INTERNET ENABLED TVS, COME TV APPS

  10. 3D TV CAN ALSO BE VIEWED IN THE COMFORT OF YOUR OWN HOME, WITH 125,000 SETS SOLD IN 2010. BUT WILL THIS BECOME THE NORM OR IS IT A FAD?

  11. INTERNET APPS 3D INSTANT 1. TODAY’S TECHNOLOGY

  12. 2. SOCIAL

  13. SOCIAL MEDIA HAS CHANGED THE WAY WE SHARE AND VIEW TV. WE’RE NOW WATCHING A SHOW WHILST TWEETING ABOUT IT, TO UPDATING OUR STATUSES. APPS SUCH A ZEEBOX ARE MAKING THIS EXPERIENCE BETTER.

  14. IT’S NOT JUST ABOUT SOCIAL MEDIA BUT ALSO ABOUT DIFFERENT SOCIAL EXPERIENCES SAMSUNG’S SMART TV HAS SKYPE INTEGRATED INTO IT SO YOU CAN KEEP IN TOUCH ACROSS THE WORLD FROM YOUR TV.

  15. SOCIAL MEDIA EXPERIENCE 2. SOCIAL

  16. 3. PERSONALISATION

  17. YOUR TV IS GOING TO KNOW YOU DATA

  18. COLLECTING ALL THE DATA FROM YOUR ONLINE ACTIVITY DATA

  19. YOUR TV WILL BE ABLE TO TAYLOR PROGRAMMES TO YOU DATA

  20. YOU ARE THE CONTROLLER CONTROL

  21. FACE, VOICE, AND EMOTIONAL RECOGNITION

  22. FACE ANDROID ALLOWS YOU TO UNLOCK YOUR PHONE WITH YOUR FACE. IMAGINE TVS THAT RECOGNISE WHICH MEMBER OF YOUR FAMILY IS SITTING DOWN IN FRONT OF IT AND CAN TAYLOR CONTENT TO THEM. RECOGNITION

  23. VOICE IPHONE’S SIRI USES VOICE RECOGNITION, ALLOWING YOU TO TRIGGER PHONE FUNCTIONS AND APPLICATIONS HANDS-FREE WE WILL NO LONGER NEED REMOTE CONTROLS BUT WILL BE ABLE TO JUST TALK AND CHANGE THE CHANNEL! RECOGNITION

  24. EMOTIONAL SAMSUNG ARE CURRENTLY RESEARCHING EMOTIONAL RECOGNITION THEY’RE LOOKING INTO WHETHER THEY CAN DELIVER CONTENT TO FIT OR EVEN LIFT YOUR MOOD RECOGNITION

  25. DATA CONTROL RECOGNITION 3. PERSONALISATION

  26. 4. SCREENS & SURFACE

  27. MULTIPLE SCREENS MORE AND MORE WE ARE VIEWING TV WITH MORE THAN ONE SCREEN, BE IT WATCHING TV WITH OUR SOCIAL MEDIA ON OUR IPADS TO BEING ABLE TO VIEW RELEVANT DATA /MORE INFORMATION ABOUT THE SHOW WE ARE WATCHING.

  28. EVERYTHING IS BIGGER SCREENS ARE GETTING LARGER AND LARGER WITH THIS 90” SCREEN AVALIABLE TO BUY

  29. ANY SURFACE WILL BE A SCREEN WALLPAPER TV IS CURRENTLY BEING INVENTED, USING YOUR WHOLE WALL AS A DISPLAY WITHOUT THE NEED FOR A PROJECTOR (GREAT FOR SMALL ROOMS)

  30. CONTENT IS MOVING FROM ONE SCREEN TO ANOTHER APPS SUCH AS BUMP ARE A PERFECT EXAMPLE OF THIS. IMAGINE HAVING YOUR DVD COLLECTION ON YOUR PHONE AND BEING ABLE TO FLICK IT TO YOUR TV.

  31. SCREENS WILL BECOME TACTILE YOU’LL BE ABLE TO FEEL THE TEXTURES OF ITEMS ON SCREEN – VIDEO GAMES AND ECOMMERCE WILL HAVE AN EXTRA DIMENSION CONTROLS WILL REGAIN THE “FEEL” WE’VE LOST WITH FLAT TOUCH SURFACE DEVICES

  32. SECOND SCREENS BIGGER ANY SURFACE THINGS WILL MOVE TOUCH 4. SCREENS & SURFACE

  33. 5. EXPERIENCE AND INTERACTION

  34. SEAMLESS INTERFACE THE WAY OUR DEVICES ARE CONTROLLED WILL CONVERGE SO WE CAN GO FROM ONE TO ANOTHER WITHOUT LEARNING HOW USE TO EACH ONE INDEPENDENTLY

  35. IT WILL FOLLOW YOU WITH GPS BEING A COMMON FUNCTION, YOU COULD BE WATCHING SKYGO ON THE WAY HOME AND AS YOU STEP INTO YOUR HOME, YOUR TV WILL TURN ON THE PROGRAMME YOU WERE VIEWING.

  36. CONVERGENCE – E.G. SHOPPING

  37. CONVERGENCE – E.G. SHOPPING ECOMMERCE WILL BE A LARGE PART OF TV INTERACTION. IMAGINE, WATCHING JAMES BOND, LIKING HIS WATCH, SELECTING, PAYING FOR IT AND IT’S GETTING DELIVERED BEFORE YOU’VE FINISHED THE FILM. THIS WILL ALSO SEE AN INCREASE IN PRODUCT PLACEMENT MORE THAN EVER.

  38. SEAMLESS FOLLOW YOU INSTANT CONVERGENCE 5. EXPERIENCE AND INTERACTION

  39. IN SUMMARY... WHAT IS THE FUTURE OF TV?

  40. TRENDS INTERNET ENABLED 3D APPS INSTANT TECHNOLOGY AND INNOVATION

  41. TRENDS SOCIAL MEDIA EXPERIENCE SOCIAL TECHNOLOGY AND INNOVATION

  42. TRENDS DATA RECOGNITION PERSONALISATION CONTROL SOCIAL TECHNOLOGY AND INNOVATION

  43. TRENDS SECOND SCREEN BIG TOUCH SURFACE SCREENS AND SURFACE MOVE PERSONALISATION SOCIAL TECHNOLOGY AND INNOVATION

  44. EXPERIENCE FOLLOW YOU INSTANT TRENDS SCREENS AND SURFACE CONVERGANCE SEAMLESS PERSONALISATION SOCIAL TECHNOLOGY AND INNOVATION

  45. EXPERIENCE TRENDS SCREENS AND SURFACE PERSONALISATION SOCIAL TECHNOLOGY AND INNOVATION

  46. THE REBIRTH OF THE TV INDUSTRY LIKE EVERY OTHER INDUSTRY, THE TV INDUSTRY HAS BEEN DISRUPTED. IT’S NOT THE DEATH OF THE INDUSTRY JUST A SHAKE UP. IN ORDER FOR COMPANIES TO KEEP UP, THEY NEED TO RE-THINK THEIR MODELS AND THEIR APPROACH. “We need to start thinking like tech companies.” HBO “We need to become brilliant aggregators of content.” HBO “The best way to predict the future, is to invent it.” Alan Kay

  47. WHAT’S OUR VISION? TABLE19 WERE ASKED WHAT THEIR PREDICTIONS WOULD BE IN 6 MONTHS, 1 YEAR AND 5 YEARS TIME.

  48. THESE WERE OUR PREDICTIONS

  49. HOWEVER, NO MATTER WHAT NEW TECHNOLOGY IS AVALIABLE AND HOW THESE INNOVATIONS CHANGE THE WAY WE VIEW TV. THE PURPOSE OF TV IS TO ESCAPE IF YOU’RE SHOPPING, TWEETING AND TALKING WHILST WATCHING TV. THE BEAUTY OF ESCAPISM IS LOST.... JUST SOMETHING TO THINK ABOUT.

  50. THANK YOU JOY AYLES – JUNIOR PLANNER

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