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SES – future TV . Global trends .

SES – future TV . Global trends. 20 October 2011 Onno Zonneveld , Heasd of Representative office of SES in CIS & Georgia. SES news. Stronger together. The new SES, led by one single management, operates worldwide, providing: Single customer interface Innovative solutions development

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SES – future TV . Global trends .

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  1. SES – future TV. Global trends. 20 October 2011 Onno Zonneveld , Heasd of Representative office of SES in CIS & Georgia

  2. SES news

  3. Stronger together The new SES, led by one single management, operates worldwide, providing: Single customer interface Innovative solutions development Additional resources for emerging markets This powerful combination creates a flexible and responsive satellite operator that can meet your needs

  4. One platform, global reach Global fleet of 48 satellites provides comprehensive coverage Coverage for 99% of the world’s population A well-connected teleport infrastructure Leading direct-to-home(DTH) satellite operator in Europe Major supplier to cable headends in the Americas Hosts some of the fastest-growing DTH platforms in emerging markets Improving our service by expanding our regional teams

  5. Satellite fleet today

  6. Satellite fleet of 2014

  7. Fleet development until 2014 Satellite fleet today Largest commercial fleet investment programme in the industry: 13Satellites under construction between 2011 and 2014 23%Total capacity increase by 2014 compared to year-end 2010

  8. 1F 1D* Sirius 3* SES 7 1C* 1E 4A 1M 2B 4B 1L 1KR 2D 2C 2A 3B 1G 1H 3A 51°E 2°E SES satellite fleet development for Ukrainian market AMC-11 AMC-10 AMC-7 AMC-21 AMC-15 AMC-1 Ciel 2 SES-1 AMC-18 AMC-3 AMC-16 AMC-2 AMC-9 NSS-9 AMC-5 SatCom C3 AMC-6 NSS-11 AMC-4 NSS-806 NSS-6 NSS-10 NSS-12 NSS-703 NSS-7 NSS-5 31.5°E 5°E 23.5°E 28.2°E 19.2°E *ASTRA satellite on inclined orbit

  9. 1F 1D* Sirius 3* SES 7 1C* 4A 1E 1M 2B 5B 1L 1KR 2D 2C 2A 3B 1G 1H 3A 51°E 2°E SES satellite fleet development for Ukrainian market AMC-8 AMC-11 AMC-10 AMC-7 AMC-21 AMC-15 AMC-1 Ciel 2 SES-1 AMC-18 AMC-3 AMC-16 AMC-2 AMC-9 NSS-9 AMC-5 SatCom C3 AMC-6 NSS-11 AMC-4 NSS-806 NSS-6 NSS-10 NSS-12 NSS-703 NSS-7 NSS-5 31.5°E 5°E 23.5°E *ASTRA satellite on inclined orbit

  10. ASTRA 4A5°E Supports DTH broadcasting and cable TV feeds to Europe

  11. 2 beams, covering Central and Eastern Europe plus Middle East. One high power beam One wide beam 40 Ku transponders on board. Ka-band for broadband services Additional capacity on 31.5°E: Now+ ASTRA 5B 19 transponders 40 transponsers. ASTRA 5B

  12. ASTRA 5B – Wide beamDownlink coverage: EIRP in dBW

  13. We carry 1071 HD channels worldwide

  14. HD ready & HD viewing homes in the EU • More than 80% of European TV homes will have an HD ready TV set in 2015 • Over 50% of them will be watching HD programming Source: Screen Digest, July 2011

  15. Previously standard TV size was 25-28 inches in 4:3 format Now, screen size is more then 40+ inches in 16:9 format Screen size increased on250 % !! Screens become…WIDER!!

  16. Accessible HD content (Europe) • Number of HD channels will increase more then thrice till 2015 • 94% of presentHD channels transmitted via satellite Source: Euroconsult: “HDTV in Europe, Key Economics & Prospects to 2018”, 2009; IDATE: “IP video & TV networks”, 2009

  17. HD & 3D channel growth on ASTRA • ASTRA HD & 3D channel development and forecast 2004 - 2011 103 190 230* 3 7 12 28 64 Channels 2007 2004 2005 2006 2008 2011 2009 2010 * Expected end 2011

  18. Sales of HD screens in Ukraine • Nearly 2.8 million HD ready TV sets sold until June 2011 Source: GfK Retail and Technology, July 2011

  19. Sales of HD screens in Ukraine • The average price for a Full HD screen declined to € 494 Source: GfK Retail and Technology, July 2011

  20. HD ready homes in Ukraine • 64% of Ukrainian homes will be HD ready by 2015 Source: Screen Digest, July 2011

  21. HD homes by reception mode Ukraine • Almost 1.4 million DTH homes will be HD-enabled by 2015 Source: Screen Digest, July 2011

  22. Number of HD channels in Ukraine • In 2015 Ukraine will have 39 HD channels on offer Source: Screen Digest, July 2011

  23. 3D briefly

  24. Sales of 3D screens in Europe • More than 1,7m 3D TV sets sold by June 2011 Source: GfK, Retail and Technology, July 2011

  25. Average price for 3D ready screens in Europe • The average selling price has declined 44 % in less than 1 year Source: GfK, Retail and Technology, July 2011

  26. 3D channels available on ASTRA Source: Canal+, Sky Deutschland, Sky UK, Viasat, Brava3D and Penthouse

  27. Big operators, ready to 3D France Scandinavia • - Canal+ started its broadcast in3D withFIFA World Cup • 3D channel transmit sport, movies & 3D content of its own production • Canal+ 3D available for all Canal+ HD packet subscribers. Spain - 3D service on demand is provided from the end on 2010, Premier League matches transmissions First 3D transmissions from Canal+ in April 2010 Germany Great Britain - First direct 3D-HD transmissions in March 2010 . - Special German 3D channels launched at the end of 2010. - Sky 3D broadcasts football form April 2010. - Special 3D channel launched at the end of 2010. Source: Company Websites, Informa July 2010

  28. 3D households global forecast • Almost25 m TV households will have3D TV until2015 • 7 m of them will actively watch 3D content 3D penetration on some European markets - 15-20% until 2014 г. Source: Informa, Global 3D TV forecasts, April 2010

  29. Connected TV– broadcasting and Internet fusion * Including all local HD channels broadcast via Ciel-2‘s spot beams

  30. Net services, based on IP-protocol will develop rapidly Hybrid TV services Various software and producers’ functions Broadcasters services Content Home nets content interchange Portable unit Stationary unit Access to home servers (DLNA) Game access Home automatic performance and security Overview Content interchange: Viera-TV with Viera Tablet

  31. Sales of HD screens in Ukraine • More than 70,000 flat screens sold until June 2011 have web access Source: GfK Retail and Technology, July 2011 Strategy & Market Intelligence

  32. IDEA

  33. IP converter– application sphere Satellite IP D S L WiFi SAT>IP WiFi IP converter

  34. Alternative: Optic fiber CAT5-Ethernet PLC WiFi IP converter – application example Satellite reception compatibility with homeIP-net IP STB IP In-Home Network ПЧ SAT>IP multyswitch (gatewaySatinIP) Available home net

  35. IP converter– commercial partners and comments • SAT>IP protocol coordinated withBSkyB, Craftwork & SES • First presentations took place at IBC 2010 exhibition. Next – discussions inside field • Technical specification sent to~30 key manufacturers 8 Feb 2011 • Resource allocated for 3 pilot projects • Ultimate target – ‘IP LNB’ SES intends to developSAT>IP protocol andIP converter is the next step in satellite technology development and DTH. Target: common industry standard development, that will guarantee compatibility of satellite and internet interface and IP receiver production by different manufacturers.

  36. Conclusions • HDTV will be next television standard • During 3 years 100 3DTV channels will appear in the world • Initially 3D content – sport, movies and concerts • “Connected TV “ (“connected television”) will be standard function, allowing to receive TV and internet content in houses. • Satellite will be main platform for video signal distribution in ALL nets, DTH, CATV, DTT, IPTV, Mobile TV – speed need! 36

  37. THANK YOU!

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