The Advent of Motion UI

1. The Advent of Motion UI Over the coming year we suspect that motion design will turn out to be the most visible trend in web application development. We are set toencounter animations in every design field, spanning the tiniest interactions to company logos to UI itself. Entertaining animation is finding its way into a modern world where written content is not as engrossing as it once was. At Web Choice we’re in no doubt that if implemented effectively, motion design can help your campaign's message reach itsintended audience quicker and even enhance conversion rates. However, as an experienced London web development company, we can tell you that good design is no longer about achieving the wow factor. It’s centred on ease of use, personalisation, minimalism, convenience and accessibility - and the looming trends in UI/UX design all support this philosophy. We’ve written extensively about the role of web application developmentas a powerful selling force. Now it’s possible to convey a strong business message in a split-second using motion graphics. The good news is that complex animation is not as hardware dependent as you might think. If you’re set on making every moment count, then it’s imperative that you establish strong engagement with your customer.At Web Choice our view of motion design is that it does help to move beyond gap filling and presentation; it’s now a form of embedded branding. It tells your story in a more elaborate way and fully engages users, works to contextualise actions and processes using visual feedback, and results in a vastly improved overall experience with more successful completion of tasks and actions. The focus from now on should be on injecting substance into the animation. As a leading London web development company, we know that designers must work to properly understand the needs of their clients, which means paying close attention to what’s going on away from the screen. Web Choice harnesses our strong understanding of events in the immediate world to create powerful digital products – resolving the business problems of today and pleasing the customers of tomorrow. Author Bio: We are a full-service web design agency with a dedicated focus on creating websites that are Responsive, Secure and Results Driven. We utilise the latest technology which in turn guarantees fantastic results for the clients we help and support.