Dwell Time – Overview, Importance & How to Improve

1. Dwell Time – Overview, Importance & How to Improve Search engine optimization plays a significant role in determining business success. According to a recent study, the organic search result is the most important source to drive website traffic. No wonder that businesses are inclining more towards engaging SEO services to establish brand authority and earn organic traffic. And the best part is that SEO efforts are measurable. You can examine various SEO metrics to find out whether your efforts are bearing fruits and modify your strategy accordingly. Dwell time is a significant SEO metric. In this blog, we will outline an overview of the metric and its importance. We will also provide some tips to help you improve. Without further ado, let’s dive in. Everything You Should Know about Dwell Time – Experts of SEO Services Speak We will offer a complete overview on dwell time in multiple sections. Stick to the end to learn all about it.

2. 1. Dwell Time – What is It Dwell time denotes the amount of time between the moment when the users click on a website on the search result to the moment when they return to the SERP (search engine result page). It is basically the time they spend on a page – from the beginning to the ending. Suppose you search for the official website of KFC. You open the website, browse the menus, and check the upcoming offers & new recipes. You spend about three minutes on the site before hitting the “back” button and returning to the main SERP. This time period is the dwelling time that the site earned from you. Now, do you think it to be the same as “time on page” metric? We will explain the difference below. The time on page metric denotes the time that you spend on a particular web page before moving to another URL. You may navigate to an external link, to internal links, or to the SERP. On the other hand, dwell time always starts and ends with the search engine result page. 2. Importance of Dwell Time According to any reputed internet marketing agency India and abroad, the moments you spend in tracking your marketing efforts should be worth your time. Though search engine giants like Google don’t elaborate on the importance of dwell time on the search engine ranking, it definitely has its merits. In fact, Nick Frost – the head of Google Brain states that Google is integrating ML (machine learning) into its crawling and indexing process. So it will take into account when web visitors click on the page, how long they stay on the page, when they go back and so on. Finding a connection with the concept of dwell time? There you go! 3. What’s the Ideal Dwell Time There’s no hard and fast rule about an ideal dwell time as it varies from one page to another. Say you want to know the usage of a particular word in a sentence. You visit the first organic result on the SERP, learn the usage, and bounce. Here, a small dwell time doesn’t necessarily indicate a failure on the part of the website you visited. However, according to the professionals at any top SEO agency, an ideal dwell time for a

3. company website should be anywhere between 2 to 4 minutes. A lesser dwell time may signify that the users didn’t find an adequate or relevant answer on the site and they bounced. Okay, next comes an interesting part – the process of calculating dwell time. 4. How to Calculate Dwell Time This may sound tricky as the dwell time metric doesn’t appear in Google Analytics. Let us tell you, there’s no direct formula for calculating dwell time. No worry. You can still track the metric? How? Read below. You can calculate dwell time by using the metric called Average Session Duration in Google Analytics. This metric points to the average time users spend on your site. With an insight into this metric, you can modify your SEO strategies. Check the dwell time on multiple pages on your website. One page may have a dwell time of 3.5 minutes, another page may feature 1 minute dwell time. Your job is to upgrade this page with relevant content. Use custom visuals (static images and videos), address your audience’s queries and refresh the content. We will elaborate on how to increase the dwell time in the following section. We know you were waiting for it! Dig straight in. How to Enhance Dwell Time Here are a few handpicked tips to improve the dwell time on your website. –Include Visuals An easy way to grab people’s attention is to include visually appealing images and videos. In this text-saturated digital age, tools like infographics and videos come in handy to convey lots of information without frustrating people. Also, studies prove that people can consume and retain more info from a video than a text-based content. However, we don’t recommend you to overload too many videos on a web page. The traffic may feel overwhelmed and simply bounce. State the basic things in text and offer a glimpse into your shop or give a product demo with a catchy video. –Write Better Content While writing a piece of content, pay attention to the quality than quantity. Take this blog for

4. example. If you have come to this part, you must have found something informative and unique in the earlier section? Apply the same logic in your web content. People will definitely scroll through a useful content, even if it is 2500 words long. Here are some quick tips: Make distinct sections and highlight the sub-headlines. This will help people to find the summary of the entire point and keep them hooked to the end. Instead of using too much business jargons, write in an easy-to-understand manner. Your audience may not belong to the same niche. However, you can use relevant terms for a B2B business or exclusive content (say a web developers’ guide or an academic content). This will reflect your authority on the subject. Earn reliability through your content. Instead of simply selling a product, explain how it can help the users. Make your content crisp and engaging –Focus on User Experience Driving better user experience should be your ultimate goal. Here are a few quick tips to achieve the goal: Make sure that your website loads fast and can be scaled in multiple devices. Check its compatibility across the popular browsers like Chrome, Firefox, Opera, etc. Ensure a smooth navigation across your website. Use intuitive symbols like hamburger menu, call button, home symbol, wishlist, shopping cart, etc. at the right places so as not to confuse the users. Use trendy features and functionalities on your website but don’t overload the site with these. Use just as much as you require to stand out from the crowd. –Drive User Engagement This point is closely connected with the earlier one. With great user experience, comes great user engagement. We will just add one more tip at this point. Engage with your audience in the comment box. If you have crafted a useful blog and people are praising you in the comment section, don’t simply feel the satisfaction by reading the comments. Rather capitalize on it. Communicate with them. This will help in building a community. Focus on creating a loyal community that will support you and stick with you. It impacts dwell time as these people will take time to read your new web pages or blogs. See, it’s all about the right strategy.

5. Final Take Hope you have found the blog useful. Implement the tips and you will witness an increased dwell time shortly. Best wishes from our side. Resource: https://webguruinfosystems782506011.wordpress.com/2020/11/05/dwell-time- overview-importance-how-to-improve/ ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: