Strategic Guide to Ensure Paid Traffic Conversion

1. Strategic Guide to Ensure Paid Traffic Conversion Search engine optimization is a great way to drive organic traffic but even the most reputed SEO service providers don’t guarantee an instant success with it. You need to be patient with SEO and content marketing. That’s why the learned professionals at any reliable digital India India recommend you to opt for PPC (pay-per-click) model first. Once you drive enough brand awareness and traffic with this model, you may go for organic lead digital marketing marketing agency agency in in

2. generation through SEO practices. Now, here’s a catch. When you are spending bucks for every click from the web traffic, you want to make every penny count, right? What’s the point of squandering resources and getting clicks that don’t convert into sales! No worry. With a calculated strategy, you can easily overcome this challenge and earn leads that actually convert. Today, we have collected some handpicked strategies preached and practised by esteemed PPC service providers. But before we dive in to list these strategies, let’s quickly check out the variety of sources for paid web traffic. An understanding of these will help you to maximize conversions. ➢ Sources Sources of of Paid Paid Web Web Traffic Traffic Display ads – Images, texts, and banners placed on various third-party websites. Paid search ads – Ads shown in the Search Engines Result Pages (SERPs) of Google, Bing, etc. Social media ads – Ads placed on social media platforms like LinkedIn, Facebook, Instagram, etc. Now comes the most awaited part. Here’s a comprehensive approach to earn quality leads and enhance conversions. Steps Steps To To Enhance Enhance Paid Paid Traffic Traffic Conversion Conversion 1. 1. Create Create a a Strategic Strategic Roadmap Roadmap Planning is the first step to win any challenge and digital marketing is no exception to this! Recognized PPC PPC management management company company professionals possible to avoid common pitfalls such as huge overspend, little or no impressions, or low click-through rate (CTR). All you need is to create a detailed strategy based on thorough audience research, clear marketing approach, and reasonable KPIs (Key Performance Indicators). Also, determine which marketing channel is the most effective for your business. We will discuss this in detail later. maintain that it’s 2. 2. Plan Plan Your Your Budget Budget As we have already mentioned, research is central to any successful digital marketing strategy. And once it comes to budget, you must be extra cautious. One of the biggest reasons that a PPC campaign may fail is not to conduct proper budgeting. While preparing a budget, decide where to spend your money and what you want in return. Remember that CPC (cost-per-click) may vary depending on the industry and competition.

3. Let us make it even easier for you. Ask yourself the following two questions: i) i) What What Are Are Your Your Target Target Keywords? Keywords? Depending on your requirement, select the right keywords or let the digital marketing service providers suggest you. Competition and ranking potential of the keywords have a huge impact in determining their bidding price. We recommend you to use long-tail keywords. These are less competitive yet more potential in driving quality leads. For instance, people looking for SEO may not have a specific intention. They may want to know the full form of the term or what it means. So, a generic keyword “SEO” may not be fruitful for a company offering SEO services. On the other hand, a long tail-keyword like hire hire local local SEO SEO services services India drive quality leads with a higher potential to convert. Here’s a complete guideline on how to make money with all the keywords you use! Check out. India has a clear intention and can Ii) Ii) Which Which Location Location Should Should You You Cover? Cover? Demography plays a crucial role in a paid ad campaign. CPC (cost-per-click), too, varies significantly on the basis of regions. So, before setting out to launch a campaign, determine your target audience so as to save some bucks. Let’s explain it with an example. Imagine that you offer a service across India but have recently customized the service specifically for the people in Mumbai. Of course, you can drive visibility to your service with a PPC campaign but what’s the point of showing the ad in Chennai? Once you determine your target audience, you can prevent irrelevant people to click your ad and thereby save your budget. Sounds like a plan, right? 2. 2. Create Create a a Compelling Compelling Ad Ad Copy Copy Write a compelling ad copy comprised of a catchy headline and description. The first catches people’s eyes while the second explains what they can expect once they click the link. Failing to meet their expectation may leave a negative impact on your brand so try not to exaggerate too much in your ad description. Here are a few quick hacks to create a stunning ad copy and attract relevant traffic: Start with understanding the pain-point of your audience and plan a solution. This is the new model of marketing – solving instead of selling. Check how your competitors are working. This insight will help you to make a strategy to outperform them.

4. A/B testing can come to your rescue. Write about 3 distinct headlines and 2 descriptions to check how your users are reacting to each. This will maximize conversions. 3. 3. 4. 4. Focus Focus on on Your Your Landing Landing Page Page That irritating moment... that annoying moment of getting misled by an ad – don’t let your potential customers face that! Make sure that the landing page offers the same product / service as is described in the ad copy. Remember, the landing page will determine whether the paid click will convert or bounce. Engage professional PPC service providers in India to check the bounce rate, heat map, time on page, form abandonment rate, and many other important metrics. They can suggest you how to modify them and make the most of your investment. A landing page depends on three pillars – attractiveness, relevance, and drive. Make sure that all the content and visuals on the page are created to satisfy user query. Optimize your content with keywords but without affecting the readability of the content. This is where a reliable SEO agency India can come to your aid. Also, the title and CTA (Call to Action) should trigger the emotions of your audience so that they convert. For instance, “get a free quote” works better as a CTA than “click here”. 4. 4. Select Select the the Marketing Marketing Channel Channel If you don’t want to squander resources, we got a cool secret for you! You don’t have to invest in all the digital marketing channels at one go. Step back to consider which one or two are the most beneficial for you and start investing in them. If your main audience is browsing YouTube and Facebook, what’s the point of marketing on Pinterest! Once your business grows and you Investment), you may expand your marketing boundary and check out other portals like LinkedIn, Instagram, Twitter, etc.    are confident with your ROI (Return on Source Source https://webguruinfosystems782506011.wordpress.com/2020/0 7/20/ensure-paid-traffic-conversion-make-every-penny-count/ WebGuru WebGuru Infosystems Infosystems

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