Contents to Make a Block

1. Contents to Make a Web Block Company announcements, news, employee profiles, various media and entertainment are types of content that should be in your blog. Any informational resources or resources that fit into any of the content groups on your website should not be a blog. If you’re worried about your readers and promotion, you can still post an advertisement and link to your new pages from your blog. Blogs looks like! A blog generally looks isolated from a website, to the point where you’re basically splitting your website into two sections. From the perspective of a crawler, a blog might as well be a separate unit. Blogs usually have a flat structure where every post is on the same level, occasionally grouped by categories, which is a little better or sometimes by date, which is usually shoddier. In general, linking from a blog to your website pages doesn’t make sense. Flat Site Arrangement vs. Deep Site Arrangement Flat architecture or horizontal architecture, is what is typically used on blogs. Many SEOs recommend a flat structure for websites too, but more inclination is for a deep structure, also known as vertical architecture. These deeper architectural structures allow for easier grouping of content and less navigational clutter. Deep structures also make it easier to understand metrics at each level. Silo Structure A silo structure is a type of deep site architecture that I find to be very logically organized. The hierarchical groupings are determined by topics and subtopics, topically relevant content should be structurally close to other topically relevant content. Silos are basically a way to separate your website content into categories. The more topically relevant content you cover in a silo, the more topically relevant your website will be in the eyes of Google. If you cover all of the major search queries that people use when searching for a topic and your site shows up and is clicked on for these queries, then you are the best result, period. Take this further and cover every query in every topic in an entire function and you triumph the internet. This is how silos work, they let you clutch your main ideas and break them down into smaller categories until you have pages that are answering all relevant user queries. If you consider digital marketing as your main silo, you’d find lots of relevant subtopics that would be secondary silos such as SEO, PPC, content marketing, social media, conversion optimization, and user experience and so on. You would find further silos under each of these topics based on the topic above.

2. As an example, under content marketing, you might see additional silos such as content strategy, content creation, inbound marketing and types of content. Each of those could be broken up into further silos, but eventually, instead of new silos or topical ideas, you will find more content or page- level ideas that answer user queries. Content strategy for instance, might be broken down further and include editorial calendar. Editorial calendar would arguably be the last topic in this chain, and instead of more new subtopics, the keywords around this would be more page-level ideas, such as: Create an Editorial Calendar, Editorial Calendar Examples, Ideas, Templates, Software, Plugin, Editorial Calendar for Social Media. These are not only searches people would use, they also provide valuable insights into the kind of information you might need to include in a page about editorial calendars in order for that page to rank. Numerous Clicks from the Home Page Website structure is like each page should have a number of clicks from the home page. If all of your traffic is coming to your home page, and you’re relying on those users to click through and read your blogs, you’re making it wrong. Successful content’s biggest driver will not be from people navigating your website. Numerous clicks is a poor argument. When creating your website, go with the number of topics/sub-topics that makes sense, no more and no less. Internal Linking Internal links are often not considered with a blog. Usually, blogs will link out to product/service pages, but those pages rarely link back to the blog. This one-way linking is not a good practice, but it’s all too common. If you create a silo structure, the structure will make your internal linking a lot easier to follow. Basically, each silo will likely link to lower and same-level pages, as well as upper-level pages, as the topics are in similar groups. Don’t forget to plan how relevant pages will link to each other, include links in your content, and go back to old content and add links to your newer content. You really need to think ahead with silos and allow for menu changes or internal navigation on pages to fully take advantage of a silo structure. It’s strange to post content about a topic on one part of a website and link to it on a completely different part of the website, but that is typically what blogs do. Having your content in a logical silo structure allows for easier internal linking and more topically relevant groups of pages.