Media@Work Integrated Project Concept

1. Media@Work Integrated Project Concept Contact: Paul Ormerod on pfo@harston.demon.co.uk Timo Saari on saari@hkkk.fi

2. Media @ Work Integrated Project organisational narrative collaboration (”social glue”) organizational memory learning and personal growth • innovation and creativity • efficiency, performance • inclusion, trust, cultural realignment • fun at work (emotion + cognition) “This IP intends to build innovative applications and enabling technologies to facilitate collaborative rich media/content creation and sharing in workplace communities ” The use of media in the workplace enables the tacit communication bandwidth to be harnessed. This significantly increases: Working tasks most benefiting from increases in tacit communication bandwith are during the transfer and creation of knowledge decision making persuasive narratives problem solving creation and innovation

3. Deliverables • User centric design and scenarios • Basic Research • content community • dialogical communication/media research • organizational and team psychology at work • Enabling tools and technologies • Open and rich content management • Group behavior • Tools developing systemic innovation • Workplace design • Toolbox for applications • Applications and trials • Validation

4. It is a holistic extension of knowledge transfer we call ‘Organisational Narrative’ • Important and complex stories lie at the heart of business… but they are exchanged: • at the water cooler • at the sports club • in the pub after work • at the dinner after the conference • at the confidential heart-to-heart appraisal • Organisations are challenged to find a way of capturing and exchanging this narrative…to introduce ambient intelligent media systems to increase the core business value of effective communication • Must be intuitive and easy to use • Must be accessible universally in all parts of the work community • Must be capable of growing naturally, without too many ‘rules of engagement’