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Seminar Week 11. Motivating Change: Creating a Readiness for Change MGMT 2035. Readiness for Organisational Change Activity.
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Seminar Week 11 Motivating Change: Creating a Readiness for Change MGMT 2035
Readiness for Organisational Change Activity • You work for a small publishing company (15 staff members including the CEO) specialising in research manuals and support software. As team leader and founding member of the sales team, your role is to grow sales volumes and identify niche market opportunities for the company to exploit (in three years your company has grown from $25,000 in revenue to $190,000). • Recently, a larger publisher has expressed interest in your company’s products and the range of services you offer customers. The CEO informed you this company may be trying to takeover the company and/or encourage staff to leave and join the company. At the last sales team meeting you mentioned the CEO’s concerns to team members. All of the team excluding one member (a personal friend that joined the company at the same time as yourself) were sceptical of this “perceived takeover” and stated they felt it “would all blow over” given time. You know the CEO is looking at you to create a readiness for change amongst the team. What are you going to do?
CREATING READINESS FOR CHANGE • Sensitise people to the pressures for change (CEO support and message; celebrate previous successes) • Create a sense of urgency – ‘prick the bubble’ (doing nothing is a recipe for disaster – scenarios of change) • Inform and allay people’s fears; challenge rumours; encourage two-way communication to air feelings; use a variety of communication channels to team members (avoid email) • Convey positive expectations for the change (continued growth means continued personal benefits) • Use sporting metaphors to unify and build community (we are the East Coast Eagles and we fly high; we are not scared by vultures; beware of the “big bad wolf”)