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VEAL FOODSERVICE 2011 Developmental Programs

VEAL FOODSERVICE 2011 Developmental Programs. VEAL TRAINING MODULES. Veal Training Modules. Smartphone Application (IPhone & Blackberry) YouTube Based 5 to 8 Minute Duration Maximum Customer: Casual Theme Waitstaff (menu applications) Veal Plant Production Staff (new veal cuts)

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VEAL FOODSERVICE 2011 Developmental Programs

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  1. VEAL FOODSERVICE 2011 Developmental Programs

  2. VEAL TRAINING MODULES

  3. Veal Training Modules • Smartphone Application (IPhone & Blackberry) • YouTube Based • 5 to 8 Minute Duration Maximum • Customer: • Casual Theme Waitstaff (menu applications) • Veal Plant Production Staff (new veal cuts) • Retail Meat Department Personnel (new cutting techniques and marketing ideas)

  4. Veal Training ModulesWaitstaff Orientation • The New Veal • New Consumer Demographic • Group Housing Production Methods • Basic Veal Menu Items • Veal & Wine Pairings • Veal Dish Assembly - Kitchen • Guest Chef Features

  5. Veal Training ModulesRetail Meat Department Application • New Cutting Methods • New Product Merchandising Ideas • Improving Display Opportunities • Veal Application as Ingredient • Stuffed, Rolled, Sausage, Ethnic Items, etc.

  6. Veal Training ModulesPlant Production Staff • New Product Development Ideas • New Cutting Techniques • Improved Utilization of Veal Cuts • Profit Improvement • Improved Plant Management / Supervisory Communications

  7. VEAL UNIVERSITY

  8. Veal UniversityCulinary Institute of America • Web Based on Secured CIA Website • Based on Veal Course as Core • Segmented by Subject • Workbooks Created • Segment Testing

  9. VEAL BIG IDEA CONFERENCE

  10. Veal Big Idea Conference • Develop 10 to 12 New Veal Menu Ideas Suitable For Casual Theme Chains • Utilize 6 or 8 Industry Chefs and Le Cordon Bleu Chef To Assist • Based on Recent Veal Ideation Study • 50% Concentration on Boneless Veal • Held in Scottsdale, AZ. • Currently Developing Sponsorships

  11. INDUSTRY OUTREACH

  12. NAMP Center of the Plate • May: Texas A&M University – College Station, TX. • Concentration On Muscle Structure and Cut Orientation • September: Kendall Culinary College – Chicago, IL. • Concentration Is More Cut Specific with COP Application

  13. Veal Go-To-Market Strategy Team as Veal Industry Resource

  14. Veal GTM Team • Serves as an Industry Resource Through Long Term Relationships in the Foodservice and Retail Industries • Individual Veal Packers and Processors • Foodservice Operators • Foodservice Distributors • Meat Industry Media

  15. Veal Resource Reminders • www.vealfoodservice.com • www.vealmadeeasy.com • www.vealfarm.com • www.veallongrangeplan.com

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