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Using Social Media for MIPPA Outreach

Learn how to leverage Facebook for MIPPA outreach, increasing exposure, engaging caregivers, and analyzing data for optimal results. Discover successful strategies used by NCOA, SMP, and other partners. Posting tips and step-by-step guidance for starting a dedicated Facebook page included.

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Using Social Media for MIPPA Outreach

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  1. Using Social Media for MIPPA Outreach June 8, 2017 Debbie Bisswurm and Jane Mahoney

  2. Expand outreach with social Media Many Types of Social Media • Facebook • Twitter • LinkedIn • Google+ • YouTube • Pinterest • Instagram • Tumblr **How many people have used social media for MIPPA outreach?

  3. Facebook • Most used social media network on the Internet • Highest number of users – 18% increase year over year • Most recognized – 68% of adult population uses Facebook • Businesses use Facebook frequently • Increase exposure • Reach a targeted audience • Average time spent on FB is 20 minutes

  4. Why Use Facebook? • Free – (or mostly) • Relatively easy • Can post in advance • Increases exposure to your agency and programs • Touches a different audience – caregivers/adult children • Use to advertise events • Data/feedback about what is working - who you are reaching and when

  5. Examples of Facebook use by partners • NCOA • Senior Medicare Patrol • Medicare • HealthCare.gov • AARP • Medicare Rights Center • Wisconsin DHS • Social Security Administration • Wisconsin’s Family Caregiver Support Programs • Senior Resource Center – Sawyer County • OTHERS?

  6. NCOA’s Facebook campaign • Used social media to promote benefits for low-income MC beneficiaries • Goals: • Raise awareness of benefits • Encourage people to use BenefitsCheckUp • Started by using staff who used social media and could fit it into work • One FB post every other day

  7. SAMPLE POSTS FROM NCOA

  8. HUNGER ACTION MONTH CAMPAIGN

  9. Senior Medicare Patrol Facebook Campaign • Purpose – promote SMP Facebook Page • Reach – Beneficiaries and caregivers • Biggest success – Fraud Prevention Tip Tuesdays • Used infographics and pictures • Tag everyone you can to expand your reach • Pictures of presentations they gave

  10. Fraud Prevention Tip Tuesday Sample Posts

  11. More SMP Sample Posts

  12. More Sample Posts…

  13. Sample of Medicare’s Facebook page posts

  14. Sample posts from Sawyer County’s Facebook Page

  15. Posting Tips • Post regularly – at least 3x/week • Create compelling and original content • Use graphics – people will skip your post if it is just words • Pictures of animals and people are the most compelling • Choose the right time of day • Noon to 3:00, M – F and noon to 1:00 Weekends • Write concise text – the first 3-4 words are most crucial to get reader’s attention

  16. More Posting Tips • Include your phone number or website link so people have somewhere to get questions answered • Consider your audience and adjust accordingly • Direct information to adult children vs. older spouse • Can also share other organizations posts that are pertinent • Tie message to current events – July 4th, upcoming event, etc. • Medicare Blog Website – can post to FB directly from their page

  17. Starting a Facebook Page • From an existing page • Your agency page • From your personal page • Can be completely separate • Create a fake account

  18. Creating a page continued • From your Home screen, click Pages, then Create Page • Choose the type of page (Company Organization or Institution) • Give it a name and click Get Started • Follow on-screen instructions • You can choose page Administrators and page Managers • Give others permission to post, etc.

  19. Things to consider • Allow others to posts? • Visitor posts can be seen only if approved • Visitor posts show up on the side bar • Schedule posts ahead of time • Someone to be in charge each day • Check notifications

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