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Golden Nutritious Foods Corporation - Providing High-Quality Oatmeal Products

Golden Nutritious Foods Corporation is a leading importer and producer of high-grade oats in the Philippines. With a wide range of flavored and fortified oatmeal products, we offer nutritious and delicious options for a healthy breakfast or snack.

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Golden Nutritious Foods Corporation - Providing High-Quality Oatmeal Products

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  1. WELCOME GOLDENNutritious Foods Corporation

  2. GoldenNutritious Foods, Corporation Company Background • Started in 1992 under the banner Golden Oats Corporation • Strategic alliance with an Australian counterpart, GV Michel Holdings of Melborne, Australia • One of the biggest importer of oats in the country. • First to introduce flavored and fortified oats in the Philippine Market. • GNFC has strong partnership with 14 regional distributors. • In July 2005, Golden Oats regular lines developed new packaging format from pillow to pouches • In 2006, Golden Oats plus lines developed a new packaging format from pillow to bag-in-box • We have a total of 16 Oats SKU’s

  3. GETTING TO KNOW MORE ABOUT THE PRODUCTS . . .

  4. Oatmeal has the purest source of soluble fiber Rice gives only carbohydrates to the body which in turn is converted into sugar. Oats, on the other hand, is a meal in itself. It contains high amount of protein and carbohydrates. It is complete with vitamins and minerals. It is low in fat. That is why it is called Oatmeal. Oats contain soluble fiber called beta-glucan that is responsible in lowering bad cholesterol levels and improves metabolism. Our body needs at least 3 grams of soluble fiber a day, which you can get from eating a bowl of oats meal.

  5. REGULAR LINES

  6. Made from 100% imported high grade natural Australian oats, processed & packed hygienically to preserve the best quality taste and freshness. It should be boiled for at least three minutes. Golden Quick Cooking Oats has no salt, no cholesterol and high in dietary fiber.

  7. Made from 100% imported high grade natural Australian oats, processed & packed hygienically to preserve the best quality taste and freshness. To prepare – just add hot water. Golden Instant Oats has no salt, no cholesterol and high in dietary fiber.

  8. GOLDEN Oats Plus Calcium & Folate* Calcium for strong bones and teeth* Folate helps treat cervical cancer, the number two(2) killer for women. It also helps in the development of the brain and prevents brain defects* The first fortified oats in the Philippines . . . made especially for women

  9. GOLDEN Oats Plus Vitamin E with Omega 3 & 6* Vitamin E stabilizes Omega 3 & 6* Helps prevent cardiovascular diseases* It also strengthens the immune system* Great for active men and women . . .

  10. GOLDEN Oats Plus Chocolate* The FIRST flavored oats in the Philippines* Energy rich with real goodness of chocolate * Great for kids and chocoholics on the go

  11. GOLDEN Oats Plus Vitamin C(with Strawberry & Cream)* Vitamin C, or ascorbic acid is essential for healthy blood vessels, bones and teeth.* Vitamin C also helps strengthen our immune system and body resistance* Great for kids

  12. GOLDEN Oats Plus Vitamin A with Iron and Lysine* Vitamin A for healthy bones, teeth, skin and good eyesight.* Proper iron intake helps prevent Iron Deficiency Anemia (IDA), a condition characterized by tiredness and weakness* Lysine aids the production of antibodies and enhances appetite.

  13. Product Usage Golden Oatscan be served in a variety of ways • Breakfast / Snacks – enjoy it with any fruits in season - with or without milk • Healthilicious Pancakes • Soups, Breadings, Sauce Thickener • As meat extenders in Burger patties, Siomai, Meatballs, Pizza Dough, etc. • For Baking Cookies, Breads and Cakes • As main ingredient in Arroz Caldo (5-10%), Soups • Beauty paste

  14. KNOW OUR COMPETITORS

  15. KNOW OUR COMPETITORS

  16. Competitive Information

  17. Trade Marketing What is In-store merchandising? In-store merchandising is the creative handling and presentation of products designed to increase visibility and induce off-take, consequently move the products from the store shelves to the consumer’s shopping basket.

  18. Implementation Guidelines • Range Management • Ensure consistent product presence in the store • Prioritize placement of product in the primary shelves

  19. DISPLAY LOCATION SECURE HOT SPOTS!!! (Determine flow/volume of consumer traffic) TRAFFIC FLOW

  20. Implementation Guidelines • Variant Sequencing • Arrange the products from 200g to 1Kg(smaller to bigger pack size) • Price Markings • Always make sure that the price is located on the price marks and on the product. • It’s the promodisers responsibility to put pricemarks.

  21. Implementation Guidelines • Shelf Positioning • Product must be positioned at eye level • Always apply the blocking style of arranging the products

  22. PLAN-O-GRAM

  23. PLAN-O-GRAM

  24. BLOCK STYLE Occupy all levels with GNFC products. Place the 500 g. size at eye level, place the 1Kg. at the last level and the 200 g. at the top OATS CATEGORY This is reflective of the current market share

  25. SEMI-BLOCK STYLE It is preferable that we get the eye level for this kind of display. Provide at least 3-4 facings per variant, per size. Try to secure 3 levels for the 3 sizes. 3-Level Semi-block style

  26. SEMI-BLOCK STYLE For displays with only two levels, occupy one variant per level and place all sized for each variant beginning with the smallest from the left. 2-Level Semi-block style Place the most selling variant at eye-level or on the first level. Allocate bigger facings for the fast moving size

  27. ONE-LEVEL DISPLAY Normally found in groceries and mini-marts. Study which variant and sku sells more and adjust facings accordingly. 1-Level only It is important that all pack sizes are made available. Always secure eye-level portion.

  28. HORIZONTAL DISPLAY

  29. Implementation Guidelines • Shelf Positioning • Product must be positioned at eye level • Always apply the blocking style of arranging the products • Always place Golden products beside Quaker • Always aim to secure at least 2 levels for merchandising our products • Shelf Facings • Allocate more space for the faster moving variant and pack size. • Shelf facings should reflect market share standing.

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