ADVOCACY: LET’S SHOUT ABOUT LIBRARIES

1. ADVOCACY: LET’S SHOUT ABOUT LIBRARIES Barbara Band CILIP Vice President Head of Library & Resources, The Emmbrook School, Berkshire barbara567band@hotmail.com @bcb567

2. “The art of pleading or arguing in favour of something, such as a cause, idea or policy.”www.thefreedictionary.com “An on-going effort to develop support and understanding through specific and sustained efforts over time, incrementally.”Ken Hacock, Director, School of Library & Information Science, San Jose, Calif. “An on-going process of building partnerships so that others will act for and with you.” American Association of School Librarians

3. SELF ADVOCACY

5. Oxford Dictionary “Promotion is an activity that supports or encourages a cause, venture or aim.”

7. STATISTICS • Number of public libraries: 2002 = 4608 2012 = 4265 • Active borrowers (% of population): 2002 = 28% 2012 = 18% www.lboro.ac.uk

8. “Research presents overwhelming evidence that literacy has a significant relationship with a person’s happiness and success.” National Literacy Trust

10. WHY? • Influence • Inform • Status • Profile

11. “30% of our success is due to skills and experience but 70% is due to visibility.” Steve Bowman, University of Chichester

13. TARGET AUDIENCE

14. HOW? Your organisation Your sector The profession

15. HOW?

16. PERCEPTIONS

17. SYNERGY