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Project Empowerment

Project Empowerment. (Name of your school Name of your organization Contact information for you). Drunk Sober. Everybody thinks everybody else does more of everything than they actually do.

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Project Empowerment

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  1. Project Empowerment (Name of your school Name of your organization Contact information for you)

  2. Drunk Sober

  3. Everybody thinks everybody else does more of everything than they actually do. • We tend to overestimate how much other people do unhealthy things and underestimate how often people do healthy things.

  4. Norms and Misperceptions • Norm: an unspoken social rule or code about how people are supposed to behave or what they are supposed to believe. • Norms influence our behavior. • People have to infer what norms are. Norms are not explicitly taught or explained. • As a result, people misperceive what the norms are. • Misperceived norms are as powerful as actual norms in influencing behavior.

  5. MediaLiteracy • What does “NEWS” mean? • We notice the “difference” not the pattern. • “Out of the Ordinary” gets the attention. • Focusing on the unusual makes it appear usual. • Not-Normal behavior looks like the Norm.

  6. Misperceived Norms • A misperceived norm will be perpetuated if most people believe most other people think it is true. Ex: (Your school) is a party school. • Even if you don’t personally agree with the misperceived norm, if you think everyone else does that’s enough to perpetuate the misperception (for you and for others). • When most people think unhealthy behavior is the norm, that allows the unhealthy behavior to go unchallenged.

  7. Comparing Perceptions to Reality • The alcohol survey you completed provided us with what you estimated norms are for alcohol related behaviors among various students (your group, and students campuswide). • This presentation will compare your group’s estimates (i.e. perceptions) with the actual behavior of these other groups.

  8. Collecting Data on Actual Behaviors of your group and (your school) • You reported how much you engage in certain behaviors and so did other students. • This provided the data for the actual norms for your group. • A campus wide mailed random sample survey provided information about actual norms for the campus.

  9. You estimate (your school) believes: (Your school) actually believes: Drinking is never a good thing All right, but don’t get smashed Occasional drunk is OK, but it doesn’t interfere Occasional drunk is ok even if it does interfere Frequent drunk is OK if that is what the person wants

  10. On average how many drinks do the following groups have when they consume alcohol? You Actual estimated findings Your Group Students at (Your school)

  11. How often do the following groups drink per week? You Actual estimated findings Your Group Students at (Your school)

  12. Of students who do drink, what percentage of students practice the following behaviors when they drink?(percentage of respondents answering “always” or “usually”.) _% of students in _% of students your group do campuswide do this this Eat before and during drinking Have a designated driver Choose beverages you know the alcohol content of Limit $$$ spent on alcohol

  13. During the past 30 days, what percentage of students engaged in the following behaviors? _% of students in _% of students your group campuswide did this did this Intervened with a drunk friend to prevent injury Prevent friend from going home with someone they might regret Intervened to keep someone from being a victim or victimizing someone

  14. During the past 30 days, what percentage of students engaged in the following behaviors? _% of students in _% of students your group campuswide did this did this Went to a party/social activity not serving alcohol Did something fun without alcohol Refused an offer of alcohol

  15. WHAT HAVE WE LEARNED? 1. We’re more likely to drink more heavily if we think other students drink a lot, and that they approve of heavy drinking. 2. Students don’t drink as much as you thought. 3. Most students who do drink are more responsible than we give them credit for. 4. Students are making healthier choices than we realize, whether or not they choose to drink.

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