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Culture: What Gives Your Company the best chance of Success?. by Peter Radizeski . Branding. Culture. Leadership. Morale. Cloud Transformation. Hiring. Projects I am Currently Working on:. How many of you have ever said: “It’s Our People”?.
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Culture:What Gives Your Company the best chance of Success? by Peter Radizeski
Branding. Culture. Leadership.Morale.Cloud Transformation.Hiring. Projects I am Currently Working on:
How many of you have ever said: “It’s Our People”?
As JetBlue CEO Dave Berger has explained, a company’s culture might be the only “trade secret” that can’t be copied or commoditized.
What is Culture? The set of shared attitudes, values, goals, and practices that characterizes an organization or group.
In simple terms, it is all about 'how we do things around here‘ - the DNA
Vision Mission
Vision/Mission To help guide us in this mission we have our core values that act as our compass, driving the way we do business and engage with our guests, our employees and our partners. • Passion - We are truly passionate about great food, great drink and great company. • Creativity - It is this passion that drives our creativity and innovation• Quality - When it comes to quality assurance, we set the standard. • Value - It's more than just the total price of the meal. It's the whole experience.
It is easy to write platitudes in your Vision statement. Hard to write a manifesto of culture, like Acumen or Hubspotor Netflix or Zappos (hey, even the TSA has one)
“Starts, demands, thrives and requires. Four words that are not in the vocabulary of most organizations.” http://sethgodin.typepad.com/seths_blog/2013/04/your-manifesto-your-culture.html
If you're going to permit loopholes, wiggle room and deniability, don't even bother.
Why Bother? “A positive and impactful work culture can raise productivity, employee morale, and retention rates. I’m not talking about fuzzy, feel-good stuff here — hiring for fit has a real, quantifiable ROI.”
Why Bother? “According to a 2010 Hewitt Associates study of more than 900 organizations globally, companies with high levels of engagement among their employees outperformed the total stock market index, posting shareholder returns 19% higher than the average in 2009 (by contrast, companies with low employee engagement reported a shareholder return 44 per cent lower than the average).”
"Ideas are worth little to nothing without: People to execute; Culture to select the right people; and Vision to attract the best stakeholders."
Hugh MacLeod I’ve been telling my clients for years now, if you’re going to have a following, a community, a “tribe”, it can’t just be about you and your lovely product. It’s got to be about something higher than, and beyond… yourself.
Why Worry About it? Bad Culture Inhibits Innovation Happy Employees Deliver Great Customer Care Environment of Ideas You don’t have to worry about it.
That’s Great… But How?
BHAG Where we heading? Why are we doing this? Purpose.
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“A” PLAYERS • “A” Players want to work at A+ companies • Best Places to Work winners • Want the best chance for Success • Want to work for more than the business. • “Something bigger”
Compensation • Idea of office is changing • both when and where • Are You Paying for Time or Value? • ACA effects on Healthcare • So benefits won’t be sticky
Motivate & Inspire employees • Employee engagement • Encourage a learning environment • Community & Industry Involvement • Encourage a personal growth environment