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Journal Communications

Journal Communications. Mafra. ~A Marketing Comparison~ Honza Svicka David Sajdak Alexandria Trahey. Mafra. Basic Facts. F ounded in 1992 1100 E mployees A uthorized S tock 1800 mil. Kc (81 mil USD). M ajority S hareholder Rheinisch-Bergische

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Journal Communications

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  1. Journal Communications Mafra ~A Marketing Comparison~ Honza Svicka David Sajdak Alexandria Trahey

  2. Mafra Basic Facts • Founded in 1992 • 1100 Employees • Authorized Stock 1800 mil. Kc (81 mil USD) • Majority Shareholder Rheinisch-Bergische • Druckerei und Verlagsgesellschaft mbH • Total Annual Revenue 114 mil. USD

  3. Journal Communications Basic facts • Milwaukee Journal, 1882 • Milwaukee Sentinel, 1837 • Milwaukee Journal Sentinel, April 1995 - 5,500 total employees (3,800 full-time and 1,700 part-time) - States with Operations: 23 - Common Outstanding Stock: 280 mil. USD - Total Annual Revenue: 671 mil. USD

  4. Mafra Product Mladá Fronta Dnes Circulation of 400,000 copies Lidové noviny Published since 1993 Radio FM Classic Expresradio TV Óčko * 2002 Music-Video Station 80000 Viewers per Day News IDNES.cz Sports IDNES.cz Health IDNES.cz Economy & Fincentre IDNES.cz Traveling IDNES.cz

  5. Product Journal Communications Product Owns and operates niche publications, shoppers and community newspapers Weekday circulation 236,000 copies Sunday circulation of over 405,000 Nationwide direct marketing support to marketers of automotive, retail, publishing and financial services 36 radio stations & 9 television stations in 12 states

  6. Product Journal Communications Product

  7. Mafra Place Regional office Regional office Regional office Regional office Regional office Editor in Prague Deadline 09.00 PM Printing company Mafraprint Prague, Olomouc The printing office Prague – rotary press Rotary machine 1: printing 9:20 P.M.- 01:25 A.M. (2nd release MF Dnes) Rotary machine 4: printing 9:20 P.M.- 02:15 A.M (3rd release) Rotary machine 3: printing 9:20 P.M.- 10:45 P.M. (1st release)

  8. Mafra Place

  9. Mafra Place Media Service Outsourced, PNS Grosso Regional distribution centers >04.00 AM

  10. Journal Communications Place

  11. Mafra Price Their purchasing price: Final price – rebates basic: 15% up to: 25% (500 printed copies and more per day) The stall’s prices: Monday 13 Kč (.63 USD) Thursday 16 Kč (.77 USD) Other days 11 Kč (.53 USD) Mo – Sa 1614,- Kc (73 USD) /bi-annually You can save up to 25% when subscribing it. Revenues from advertising - most considerable income Examples of advertising prices: MF Dnes: the whole page ~ 450,000 Kč (20,000 USD) Lidove noviny: ~ 188,000 Kč (8,500 USD) idnes.cz homepage ~ 409,000 Kč / week specialized titles ~ 89,000 Kč / week (4,050 USD) 30 sec spot in TV Óčko ~ 7,900 Kč (360 USD)

  12. Product Journal Communications Price

  13. Journal Communications Price

  14. Mafra Promotion • Headquarters in Prague - nation-wide propagation – TV commercials • Regional centers - Customization in their regions • - Budget ~ 20,000 - 30000 USD per year • Camlet stalls • Radio advertisement • Billboards • - Special supplement advertising • - Brand advertising Incentives for new subscribers Reciprocal business with several restaurants (Cross-marketing)

  15. Journal Communications Promotion -Sporting Events (Brewers Game, Green Bay Packers) -Cross Marketing (Open Pantry)

  16. Mafra vs Journal Communications

  17. How can Newspapers be Improved Personalization – based on keywords * Filters * Research agents Two-way Communication - Reply possibility Experimenting with the Format

  18. Questions?

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