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CARLA MANCINI

Mariette Seimetz Adriana Solis Britney Hall . Fall 2012. CARLA MANCINI. Garment Analysis. Garment Scenario Women’s casual pants Store Type: Upscale department store Division: Women’s Department: Casual Bottoms Fabric Content: 100% Wool Tweed Price Line: Bridge Price Range: $80-$120.

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CARLA MANCINI

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  1. Mariette Seimetz Adriana Solis Britney Hall Fall 2012 CARLA MANCINI

  2. Garment Analysis • Garment Scenario • Women’s casual pants • Store Type: Upscale department store • Division: Women’s • Department: Casual Bottoms • Fabric Content: 100% Wool Tweed • Price Line: Bridge • Price Range: $80-$120 • Weaknesses • Poor seller in Fall 2011 • Only comes in one color • The flared pant leg is unflattering • Fabric is too heavy and limits the pants to be worn only in one season • Strengths • It is a versatile garment (can be worn with many different tops in different scenarios. • It is considered a classic or staple piece • High-waist design flatters the wearer’s figure

  3. Target Market Profile • Target Market: • Middle-class career woman between the age of 35 and 45 • Demographics: • 34-45 years old • Generation X • College educated • Independent woman (possibly single mom or divorced) • Income between $60,000 and $75,000 • Children in high school • Psychographics • Transitioning between the “sexy” and “conservative” phases • Increased leisure time • Values structure and organization • Friends and family are important • Has time to date and spend time with friends • Price conscious yet willing to invest in good quality goods • Other Stores She Might Shop at: • The Limited • New York and Company • Dillard’s • Nordstrom

  4. Season Analysis: Fall 2012 • Trends: • The integration of logical proportion and modern angular features are dominant in the Fall 2012 season. • Silhouette: • Fall 2012 includes minimal flare, the “relaxed leg,” and an overall form-fitting, and body- conscious silhouette. • Color Palette: • The major colors of Fall 2012 include deep reds, plums, golds, and khakis. These colors create earthy, skin-tone shades combined with bold colors.

  5. CARLA MANCINI Fall 2012

  6. CARLA MANCINI: FALL 2012 apparel line

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