Community Information

1. Community Information

2. Dave ByronCommunity Services Director Joanne Magley CI Manager Claudia PizarroOffice Manager Pat Kuehn CI Specialist Jeff CrumbleyPhotographer Bernice WendlandInformation Desk Kendra Lee CI Specialist Tyler Wehmeier Webmaster Andrew Cardona Videographer Brian Bell GraphicDesigner Paul Radetsky Graphic Designer

3. Responsibilities  Media relations Crisis communications Public records requests  Websites  Publications and graphic design  Special events  Multimedia Public information campaigns Marketing and advertising

4. Media relations  Centralized source News releases Respond to requestsfor information

5. News releases News releases, which adhere to AP style, disseminate emergency information and announce public programs, meetings and initiatives.Staff sent 1,000 releases in 2014.

6. Crisis communications Staff responds 24/7 to hurricanes, tornadoes, floods, wildfires and airport emergencies.

7. Public Information Network PIOs from public agencies in Volusia and Flagler counties coordinate information by having a focused message .

8. Citizens hotline CI staff provides updated emergency information during EOC activations.

9. Information center CI assists visitors, compiles the county meeting calendar, answers webmail, and catalogs daily newspaper clips.

10. Public records requests All state, county and municipal recordsare open for personal inspection and copying by any person.

11. Public records requests Individuals do not need to provide name, address, phone number, affiliation or show a special purpose or legitimate interest toaccess public records.

12. Public records requests Community Information processed 200 public records requests in FY 2014.

13. County websites  Volusia.org Votran.org OceanCenter.com ECHOtourism.com FloridaBusiness.org GreenVolusia.org  VolusiaSheriff.org  FlyDaytonaFirst.com MarineScienceCenter.com  VolusiaHistory.com  DeBaryHall.com  LyoniaPreserve.com  Sports Volusia.com

14. County websites Volusia.org had 6 million unique visitors in 2014.Webmaster handles design and content. Staff answers 500 webmails a month.

15. County websites Most visited pages: Property Appraiser Sheriff’s Office Libraries County Council

16. Volusia.org The website was redesigned to present information in a modern, user-friendly format.

17. Volusia.org Home pageincludes extensive calendar of events.

18. Volusia.org

19. DBIA website

20. SportsVolusia.org This new website catalogs all sporting events in Volusia County.

21. Publications and graphics  Brochures Newsletters Advertisements Invitations  Signs, posters

22. The county’s graphic designers handled 200 projects in FY 2014.

23. Public events Groundbreakings Ribbon cuttings Dedications Proclamations

24. Lifeguard Championships

26. Half-Marathon

27. Multimedia  Audio broadcasts of County Council meetings Informational and promotional videos  TV and radio PSAs  Still photography

28. This weekly TV show airs on WDSC-TV 15 at 5 p.m. Sunday and 7:30 p.m. MondayView it on volusia.org too!

29. Volusia Today This weekly radio show airs on WNDB, WKRO, WVYB, WHOG and WSBB.

30. Public information campaigns Campaigns have measurable objectives and follow the RPIE formula – Research, planning, implementation and evaluation.

31. 2010 Census campaign Research:  In 2000, only 66% of county residents responded.  Lowest rates were in Pierson and Daytona Beach.  Numbers are used to determine federal funding.

32. 2010 Census campaign Planning: Eye-catching graphics Simple call to action Use locals as models  Target hard-to-reach groups (minorities, migrant workers, low-income residents and renters)

33. 2010 Census campaign Implementation: $75,000 budget Print, radio and TV ads Billboards, movie theaters, transit ads  Speakers bureau, news releases, direct mail  Signs in public buildings

36. 2010 Census results Evaluation:7% increase in mail participation!

37. Beach safety campaign Research:  People are allowed to drive on portions of Volusia County’s beaches.  Traffic-free zones and limited off-beach parking are available.  Two children were killed on Volusia County beaches in 2010.

38. Beach safety campaign Key messages:  Drive safe. Play safe. Obey traffic regulations.  Take children by the hand.  Consider traffic-free zones.

39. Beach safety campaign Implementation: Brochures at toll booths Additional caution signs News releases Website  Radio  TV

40. Marketing plans Ocean Center Votran DBIA DeBary Hall Marine Science Center Lyonia Environmental Center Libraries

41. Ocean Center The county-owned convention center underwent an $80 million expansionin 2009.

42. Ocean Center  Marketing is focused on attracting conventions. Convention-goers fill hotel rooms and visit businesses. Target market: Meeting planners

43. Aviation and Economic Resources General awareness marketing

44. Votran Inexpensive and convenient public transportation

45. Marine Science Center  Small marketing budget Target markets: Tourists and locals

46. DeBary Hall Historic Site and Lyonia Environmental Center Small budgets: News releases, fliers, schools, word of mouth

47. Departments with small or no marketing budgets News releasesWebsite presence

48. Employee newsletter This publication includes feature stories, news briefs and photos.

49. 2014 priorities Public informationMedia relations Disaster preparednessSunRail promotions