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Explore the transformative years post-WWII in America, from booming economy and industrialization to societal changes in spending habits and veteran treatment. Discover the impact on the middle class, wages, and consumer culture during this golden age.
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The End of WWII Ashby Gentry, Giuse Nguyen, Vanessa Montero, Kayling Allen
Economy • New Deal • 1939 • 15% unemployed • Golden Age • Industrialization
Attitude Towards World War 2 Ending • Proud • Relieved • Cheerful
Children • 1946-1964 • Baby Boomers • 76.4 million
Economy 1945-1960 • Golden age • investment rates • output growth • low inflation • low unemployment
Big Government • Marshall plan • Employment act of 1946
Marshall Plan • Repair a ruined Europe • Rejection of communism • Debt to US
Communist Tension • Red Scare • McCarthy Hearings • Capitalism troubled
Infrastructure • Development of railways, international highway, etc.
Veteran Treatment • WW2 Vets = Heroes • Still neglected by hospitals • PTSD
unemployment rate • 3.9% - 5.5% Reasons : • President John F. Kennedy • expanded Social Security • unemployment benefits • cut taxes.
Average cost of items 1945 • new house $4.600.00 • a gallon of Gas $0.15 • house rent $60.00 per month • New Car $1,020.00 • Men's Shirt $2.50 • Portable Typewriter $68.37.
Wages Average • 1945:$1,223 • 1960:$2,219 Minimum • 1945: $.40 • 1960: $1.15
middle class • good paying job • home • high wages • general prosperity. • income growth top 10% by a factor of four to one.
Manhattan's Times Square • The surrender of Japan August 14, 1945
Changes in American Spending • Patriotic Americans purchased newer goods. • Economy depended on mass consumption.
Practical Purchases • Americans started purchasing appliances. • American life centered on family.
Luxuries • Americans purchased cars and televisions. • Were not a necessity in years prior.
Economy Based on Image • Americans used consumerism to obscure class divisons. • “Picture Perfect” life.
Tupperware • Salesmen would gain prizes for good work. • Reinforced American material desire.
Temp Slide Ashby Topics: Changes in consumer lifestyle (New things to buy) Giuse Topics:Infrastructure, Communist Tension, World Economy(Marshall Plan), and Veterans Vanessa Topics: Economy (right before the war ended), Children (Baby boom), Attitude towards the wars ending, Economy between 1945-1960, Kayling Topics: unemployment rate, wages, middle class, Average prices
Bibliography "American Experience: TV's Most-watched History Series." PBS. PBS, n.d. Web. 15 Oct. 2015. "The Year 1945 From The People History." 1945 including Popular Culture, Prices, Events, Technology and Inventions. N.p., n.d. Web. 15 Oct. 2015. "THIS CHART Tells a Story... America's Middle Class Thrived After WWII and Died Under Obama." Infowars. N.p., n.d. Web. 15 Oct. 2015 Washington Post. The Washington Post, n.d. Web. 15 Oct. 2015. “The Post-World War 2 Golden Age of Capitalism and the Crisis of the 1970’s.” Gloves of. 2004 Web. 15 October 2015. Pollard, Kelvin, and Paola Scommegna. "Just How Many Baby Boomers Are There?" Population Reference Bureau. PRB, Apr. 2014. Web. 15 Oct. 2015.