EUCIP Technical Development Julian Seymour Business Operations Manager, ECDL Foundation

1. EUCIP Technical Development Julian Seymour Business Operations Manager, ECDL Foundation

2. The goals of EUCIP • To define an industry-driven standard for Informatics Professionals. • To meet the demands of the increasing requirement for IT professionals across Europe. • To contribute to closing the IT skills gap in Europe. • To offer a vehicle for life-long learning and competency enhancement for the IT profession.

3. EUCIP Products • EUCIP covers a broad range of IT knowledge central to all IT practitioners. • EUCIP offers a solid grounding in the key areas of IT and acts as an ideal qualification for a range of IT jobs across all sectors. • EUCIP provides a framework for demonstrating academic achievement and professional experience related to job profile. • The EUCIP certifications are divided into three main areas: • EUCIP Core, • EUCIP Professional, • EUCIP IT Administrator

4. EUCIP – Progression Options

5. EUCIP – Implementation Structure • Programme Development Function • Coordination of Development of EUCIP Core Syllabus • Management of associated QTB’s / Courseware • Hosts EUCIP Working Group • Hosts EUCIP Strategy Group • Business Operations Function • Internal Promotion to all Licensees • External Promotion to relevant Stakeholders • Hosting of Licensee Workshops • Development and distribution of marketing materials • Legal & Finance Function • Coordination of all Licencing arrangements • Reporting & Invoicing of Sales

6. EUCIP - Programme Development Activity to Date

7. 1 - EUCIP Core • EUCIP Core Syllabus 2.6 - MQTB • Language Enhancement Revision of EUCIP V2.6 MQTB and Sample MQTB • EUCIP Core Syllabus 2.6 - Courseware • Revision of the translated Courseware “The All Round IT Professional” • Cover design • Agreement to allow for courseware to become available in all active EUCIP countries.

8. 1- EUCIP Core • EUCIP Core Syllabus 3.0 • Development of EUCIP Syllabus Version 3.0 which was formally approved in October 2008 • New EUCIP Core Syllabus unveiled at ECDL Foundation Forum in October and promoted at the ECDL Foundation Product stand. • CTT currently being revised • MQTB Development is scheduled for completion in Q1 2009

9. 2 - EUCIP Professional • Completion of the 21 EUCIP Professional Profiles (AICA) • Complete set of 21 EUCIP Professional Profiles published on EUCIP.org and CEPIS.org sites • 32 key third-party certifications mapped across all 21 profiles • ECCO Tool – Ongoing discussions with AICA to host the “gadget” version of the ECCO tool on EUCIP and CEPIS websites • Ongoing development of business plan for implementation of EUCIP model, including Professional

10. 3 - EUCIP IT Administrator • Language Enhancement Revision of EUCIP IT Administrator MQTB and Sample MQTB • Developed relationship with CISCO Networking Academy • “CISCO IT Essentials I” mapped to EUCIP IT Administrator Syllabus 2.0: • “This course also aligns to the objectives in the first three modules of the European Certification of Informatics Professionals (EUCIP) IT • Administrator certification (http://www.eucip.org): Module 1 PC Hardware, Module 2 Operating Systems, and Module 3 Local Area Networks and Network Services.” (CISCO)

11. EUCIP - Business Development Activity to Date

12. Agenda • EUCIP Promotion in Europe • Overview of Business Development Activity • Overview of Marketing Activity • EUCIP in the context of CEPIS and CEPIS EU projects • EUCIP Business Plan Analysis • Licensee Barriers to Entry • Market Barriers to Entry • EUCIP in the context of CEPIS EU projects • Lessons in European Adoption

13. 1 • EUCIP Programme – General Diffusion Activity • Development /Distribution of the EUCIP Implementation Guide • 2 EUCIP Workshops: • March 2007 (EUCIP) • Nov 2007 (EUCIP Professional & EUCIP IT Administrator) • 3 New EUCIP Operators: Croatia, Romania, Poland • Presentation of EUCIP at WCC • Presentation of EUCIP as part of Harmonise at Thessaloniki • Presentation / Distribution of EUCIP Materials to all ECDL Foundation visitors and on market visits

14. 2 • EUCIP – General Marketing Activity • EUCIP Website – www.eucip.org • EUCIP Marketing Materials • Logo, Product Info Sheet, Record Of Achievement, Certificates, Banners • EUCIP promoted at ECDL Forum at the ECDL Foundation product stand • EUCIP Profiles posted on various related Internet Forums/Chat Room for review • Coverage in ECDL Newsletters • EUCIP was posted on Wikipedia but has since been removed

15. 3 • EUCIP Business Development Activity • All Licensees approached • No Market Fit • Economically unviable • Competition to strong • No Market Demand • Society does not have scale/resource/expertise • Meetings / Mapping to CISCO IT Essentials • Promoted it to • UNESCO • UNESCO UNEVOC • ICDL Advisory Council Iran • Other Appropriate Ad Hoc activities

16. CEPIS - European Level Activities • ECDL Foundation Brussels – Communicating the ECDL Foundation / CEPIS commitment to development of ICT Professional skills through EUCIP. • CEPIS Upgrade – EUCIP Monograph – Circulated electronically via the Upgrade website and in Print Version at the WCC 2008, Milan. • “eSkillsPolicy - Benchmarking study on policies on multi-stakeholder partnerships for e-skills in Europe” – EUCIP included • EU Affairs Manager successfully introduced Professionalism in IT Agenda to DG Enterprise and Industry and provide scope for further opportunity in promoting EUCIP at central European level. • EUCIP Professional Profiles published on the CEPIS website • Details on Profiles were posted on the CEPIS Website discussion board with questions seeking validation and discussion of profiles but with no response 4

17. 5 • EUCIP – CEPIS Projects • Rescued Harmonise Project on IT professional skills certification market. • Harmonise Project results widely dissemination electronically and via presentations at project valorisation meetings in Brussels, ECDL annual Forum, and CEPIS Autumn Council meeting • Professional Executive summary will be written which will be distributed in a press release in Q4Research conducted demonstrated that EUCIP could act as an appropriate vehicle/ basis for harmonisation. • Commissions Evaluation of Harmonise stated that: • The proposed model of harmonisation of e-skills validation and certification ought to be valorised at the continental level and ought to be an exemplum for other professional sectors

18. EUCIP – Business Case Analysis

19. Harmonise Project Conclusions Italy / Norway Business Case Analysis Market feedback from current ECDL Licencees

20. 5 • Harmonise Report – Key Outcomes • Positives • Industry has expressed concern at the quality of ICT graduates • 62 Certification Providers – 617 Certifications • Certification is part of a broader issue encompassing Professionalism • C. 2 Million Certificates issued a year in the IT Professional Space • Negatives • Labour market recognised as a key determinant of demand • Labour market surveyed / Interviewed expressed low interest in certifications • Only Interest is in Vendor specific certifications • Vendor Certifications dominate the market – 80% (Independent – 4%) • Achieving Harmonisation is virtually impossible – it is an aspirations • Too many national standards take priority • No vendors willing to share information or engage in Harmonisation

21. 5 • 2. Business Case Study • Objectives • Understand Route to Market • Understand Value Proposition to Individuals / Businesses • Determine factors of a sustainable EUCIP business • Key Outcomes • Well regarded for its academic rigour • Unclear value to potential candidate • No compelling reason for candidates to enroll / no point of differentiation relevant to current job market • Significant Financial Investment • Target Market does not yield ROI • No Compelling reason for currently employed Professionals to invest in restating their skills with vendor neutral certification • The services model is being tested in Italy