1 / 13

Social Media and Emergency Management

Social Media and Emergency Management. The Year in Review 2011-2012: Lessons Learned, New Processes and Future Trends. Four Elements of Social Preparedness 1.) Empower Information Ambassadors ( Us to Community to Community to Community) 2.) Listen to Community First Informers

wylie
Download Presentation

Social Media and Emergency Management

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media and Emergency Management The Year in Review 2011-2012: Lessons Learned, New Processes and Future Trends

  2. Four Elements of Social Preparedness 1.) Empower Information Ambassadors (Us to Community to Community to Community) 2.) Listen to Community First Informers (Communities to Us) 3.) Build Capacity Now (Sign Up For Your Tool of Choice) 4.) Engage (Dialogue Through Tools of Choice, Especially w/ Ambassadors and Informers) Social Preparedness: Community as Ambassadors & Informers

  3. Social Preparedness Pay Off? Tropical Storm Lee • We began using social media in 2008 -- primarily for emergency preparedness and response. We've built some capacity. We listen. We engage. We empower ambassadors.

  4. Social Preparedness Through Exercise

  5. Lessons Learned from Irene and other activations Cecil County, MD • Significant increase in likes/followers. • Significant number of comments • Actionable Information • Processed in less time that phone calls • Managed in same manner as public info lines

  6. Cecil County Cont’d • Honesty about capabilities for restoration effectively managed expectations. • Directly countering false or questionable info online proved very effective.

  7. Organization: 501c3 Nonprofit • Scope: Global Disaster Response • Tools: Internet Based Communications • Audience: Public including People and Animal Owners • Volunteers: Highly Trained & Experienced • Collaborate: Local, Government, Universities

  8. DISASTER WHEN IS SURGE SUPPORT NEEDED? Specific Event Sudden Spike in Need Beyond Local Capacity 24-48 Hrs 1-2 Weeks Active SURGE Steady

  9. PLANNING FOR SURGE SUPPORT Local Volunteers/Trusted Resources CERT Build flexible curriculum for changing tools Provide opportunities for your students and professors to engage How will your university be engaged during a disaster? ARC VOAD The ALABAMA Story COLLEGES

  10. Social Media Emergency Management WHO/WHAT/WHEN/WHERE/WHY DIGITAL JOURNALISM & DISASTER Local EMA Volunteer Crisis Team Social Media Message Crisis Response Map @corey419 Wisconsin Street Joplin Tornado Within hours Data Layers I-Witness Reports Brought to you by Twitter, Facebook, Youtube all become a chain of information Valuable to local emergency respondersData is nearly real time Can be made avail to EMA team only (private or public)

  11. SMEM Curriculum: Moving beyond Anecdotes Future research and study is needed to: • Determine and document Risk Communication and Social Media messaging value: • E.g. Are social platforms only full of rumors? • Does Civic Engagement Increase?

  12. SMEM Curriculum cont’d • Document Operational Benefits • Why should organizations devote resources? • Are these tools improving inter and intra organizational collaboration/communication? • Understand Data Reliability and Usefulness (including Cyber security concerns)

  13. Sample of Current Research Source: http://www.em.go.au/Publications/Australianjournalofemergencymanagement/Currentissue/Documents/AJEM%2027-1/Cyclone_Yasi_Update.PDF

More Related