Social Media in emergency situations

1. Social Media in emergency situations This too can be prepared for

2. Pascale Paulin,Communications Specialist Bachelor’s Degree in information/communication technology Social Media Certificate Communications Consultant for Radio-Canada, Assumption Life City of Dieppe Project Manager: AFMNB School of Public Service Instructor in change management Instructor in communications Owner of Forté Communication

3. What we have just lived through… #prayformoncton#monctonshooting#monctonSTRONG

4. Communication in an emergency situation • 6 important principles: • Simple • Timely manner • Precise • Repeated • Credible • Consistent

5. And social media? • What they are known for: • Rapidity • Precision (if well done) • Wide propagation • Repetition (due to sharing) • Accessible

8. 1st step: being there!

9. 2nd step: being present Regular presence + Interesting content = Increased visibility

10. 3rd step: include in your plan • Perfect recipe: Social AND Traditional Media • Add on to your current plan to include social media. • Training for people able to pass on the messages through social media. • The understanding by the authorities - social media governance.

11. 4th step: engage your citizens • They have to know that you are using social media to discuss emergency situations: • Regular advice • Reminders that the info will be available • Links to the Web

12. Your Click-word : #important • Allows your various audiences to follow you and have a common place where they can find information quickly or ask for help. • Facilitates monitoring. • Must be the same for all agencies and organizations working with you during the crisis situation.

13. During the crisis • Clear instructions • Consistent information • Fact rectification • Relaying messages • Answers to questions asked

14. #rcmpNB

15. QUESTIONS?