Web Presence Development for Legal Professionals

1. Web Presence Development for Legal Professionals Zest Social Media Solutions

2. Questions answered. Problems solved. • What is web presence development? • Why is it important for my business? • Why is social media such a big deal? • What does it cost in time and money? Zest Social Media Solutions

3. What is web presence development? • image Zest Social Media Solutions

4. Enhance communication capabilities. Develop more efficient marketing results Modernize networks through social media Take control of your “online office” Conquer internet technology anxieties Web presence Development Zest Social Media Solutions

5. Why is it important for my business? • image Zest Social Media Solutions

6. Why is social media such a big deal? Zest Social Media Solutions

7. What is this going to cost in time and money? • image Zest Social Media Solutions

8. Ethical and professional issues with social media Return on investment problems to date Playing the field Website inefficiencies Future web developments Web presence development issues facing the legal profession Zest Social Media Solutions

9. Ethical and professional issues with social media • Privacy concerns • Ethical restrictions on content • Clutter • Inability to clearly deliver messages Zest Social Media Solutions

10. Return on investment problems • Rising costs of service providers • Static fields with limited content • Generic listings unreflective of the user • Lack of results Zest Social Media Solutions

11. Playing the field • Pay to play schemes • Free services that do not reflect the user • Changing habits • Gaining an edge Zest Social Media Solutions

12. Website inefficiencies • Limited or non existent websites • Websites do not accurately represent the user • Websites are not structures to accommodate new technology • Websites are restricting the ability to improve search engine results Zest Social Media Solutions

13. Future web developments • Start now or start over later • Rising costs of current programs • Web reliant potential customers • Competing with the next generation Zest Social Media Solutions

14. Zest Social Media Solutions

15. Take control of your “online office” • Designed with advanced search engine optimization strategies. • Represent business in a way that is personally reflective • Expand exposure. • Become more visible and more accessible online. Zest Social Media Solutions

16. Enhancing communications capabilities • Centralize online communications into one stop shop • Easy and efficient messaging • Both secure and public channels • Regulated and organized forums for customized performance and results Zest Social Media Solutions

17. Develop more efficient marketing results • More accurately address target audiences • Broadcast messages on a visible domain • Connect to leads through rich media • Increase traffic to self generated content Zest Social Media Solutions

18. Modernize networks through social media • Capitalize on existing networks • Extend presence into other networks • Discover new connections • More effectively engage your audience Zest Social Media Solutions

19. Bar Association • Future members • Referral program • Communications • Web Presence Zest Social Media Solutions