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Queensland Government Graduate Portal

Queensland Government Graduate Portal. AAGE Graduate Recruitment Industry Awards: Best Print Marketing Strategy. A little background…. Public Service Commission launched the portal in March 2011 From concept to delivery was five months No budget and limited resources. The first year….

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Queensland Government Graduate Portal

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  1. Queensland Government Graduate Portal AAGE Graduate Recruitment Industry Awards: Best Print Marketing Strategy

  2. A little background….. • Public Service Commission launched the portal in March 2011 • From concept to delivery was five months • No budget and limited resources

  3. The first year…. • Portal open March to October 2011 • 1800 applications • 600 ‘likes’ on Facebook

  4. The campaign….. • First year focussed on educating about the Portal • This year focussed on careers/opportunities available

  5. Considerations….. Easy to transport to fairs Low production cost Link to website (QR Code) Multiple uses (i.e. non-date specific)

  6. Postcard design…..

  7. Merchandise…..

  8. This year…. • Portal open March to October 2012 • 2640 applications (40% increase) • 1300 ‘likes’ on Facebook (120% increase)

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