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Cruising with travelocity

Cruising with travelocity. Mark Gokingco E-Commerce Manager, Cruise. Cruise Business Summary. How Big are We?. Average cruise booking?. Cruise Business Summary. Average Age of a cruiser 48 years of age. down from 55 years in 2011. Strengths. Strength in Year Round Value.

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Cruising with travelocity

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  1. Cruising with travelocity Mark Gokingco E-Commerce Manager, Cruise

  2. Cruise Business Summary How Big are We? Average cruise booking?

  3. Cruise Business Summary Average Age of a cruiser 48 years of age downfrom 55 years in 2011

  4. Strengths Strength in Year Round Value Conversions Online vs. Offline

  5. Challenges: Noise and Clutter, Parity

  6. Our Offers are Real and Compelling How do we Communicate them?

  7. Over 3.5% CTR

  8. Over 3.5% CTR

  9. Results • CTR of LP Marketer up 1300% based on standard banner ads of .25% CTR of targeted Cruise ads in Cruise Shopping Path • Call Volumes up +25% of Incremental Growth

  10. THANKS! • Everyone in the room is entitled to a Cruise at NET Pricing Mark Gokingco E-Commerce Manager, Cruise Mark.Gokingco@Travelocity.com 682-605-2722

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