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Leveraging the Power of SEO with Your Local Business 

Leveraging the Power of SEO with Your Local Business . Matt Siltala, President mat@dreamsystemsmedia.com. Search Engine Results Position (SERPs). Lets take a look at Mobile SERPs. Different Forms of Optimization. Paid Maps Organic. How To Get From Point A to Point B.

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Leveraging the Power of SEO with Your Local Business 

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  1. Leveraging the Power of SEO with Your Local Business  Matt Siltala, President mat@dreamsystemsmedia.com

  2. Search Engine Results Position(SERPs)

  3. Lets take a look at Mobile SERPs

  4. Different Forms of Optimization • Paid • Maps • Organic

  5. How To Get From Point A to Point B

  6. Optimizing For Maps Listings

  7. NAP on Citations and Website(Name, Address, Phone Number)

  8. Title Tags and Meta Description

  9. We looked at 50 companies in different markets & categories who ranked position A in maps. 76% listed city/location in title tag 82% listed keyword/category in title tag 78% listed business name in title tag 10% listed business phone number in title tag

  10. This is what I recommend: Or…

  11. Many Factors • On Page • Off Page • Meta Data • Links • Citations • Reviews • Location • NAP + MAP

  12. Why All This Matters?

  13. Who is looking? • College Students (Every Semester) • Mine Workers • New People brought in by increased jobs in area • Out of Town-ers • The more people move in, the more need for new jobs (again, more new people) • As economy Grows more people move in

  14. What Are They Seeing?

  15. VS

  16. VS

  17. VS

  18. Much Cleaner And Better User Experience

  19. Organic Optimization

  20. Behind the Scenes

  21. Moving on because most of you are just shaking your head right now over simple source code meta data stuff …. Just be glad I don’t go over stuff like this:

  22. Slide via NiftyMarketing KML FILE Geo Sitemap Tip: Use GeoSitemapGenerator.com to create these. EASY!

  23. Are both uploaded to your site. Slide via NiftyMarketing KML File Geo Sitemap Creates This… Is Submitted to.. Which lets Google know where this is..

  24. Slide via NiftyMarketing KML data could be a factor in getting “Landmark Status” in Google Maps…

  25. Take a Deep Breath – We are not going there … Tonight anyway (Maybe in September)

  26. What Makes a Great Landing Page?

  27. Location Page

  28. Have a Call To Action

  29. Map/Navigation to Business

  30. How To Generate a Map From Google Slide via NiftyMarketing To create a custom map visit google.com/maps and follow the above instructions.

  31. Feature a Testimonial

  32. Content talking about Services You Offer

  33. Link To Your Review Pages

  34. Include Trust Symbols

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