1 / 20

The Future of Organic is NOW

The Future of Organic is NOW. Nicole Mydy and Sharon Quellhorst. 88% of organic buyers purchased DAIRY in the past 6 months. 8/10 households a re purchasing organic food. 39% of organic buyers ALWAYS look for the ORGANIC SEAL when shopping. 83% of U.S. families are

yagil
Download Presentation

The Future of Organic is NOW

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Future of Organic is NOW Nicole Mydy and Sharon Quellhorst

  2. 88%of organic buyers purchased DAIRYin the past 6 months. 8/10households are purchasing organic food. 39% of organic buyers ALWAYSlook for the ORGANIC SEAL when shopping. 83% of U.S. families are BUYING ORGANIC. 51%of U.S. families are buying more organic foods than they were a year ago. OTA’s 2015 U.S. Families’ Organic Attitudes and Beliefs Study Key Facts and Figures

  3. What Does the Organic Label mean for Consumers? • Consumer Protection • NO: antibiotics, hormones, synthetic fertilizers, sewage sludge, irradiation and genetic engineering (no GMO’s) • Livestock: organic feed; access to the outdoors; pasture rule. • Clean, safe food…and more nutritious.

  4. Benefits of Organic • Legal definition (USDA / NOP) • Recognizes and promotes a production “system” that sustains soil health, water quality & biodiversity. • Third party, independent certification. • Farmers must keep careful records.

  5. What does the USDA Organic seal ensure? NO Antibiotics Synthetic hormones Toxic pesticides or herbicides GMOs Irradiation YES Third-party certification Intense record-keeping Required outdoor access

  6. Fluid milk

  7. 1988

  8. 1 COOPERATIVELY market

  9. 2 MARKET nutritious, wholesome food

  10. 3 ESTABLISH farmer-determined food prices

  11. 4 ENCOURAGE a family farming future

  12. 5 ENABLE a healthyhuman livelihood

  13. 6 PRACTICE environmental awareness and cooperative principles

  14. 7 PROMOTE respect for all life

  15. Australia 1 30 34 Canada 101 3 2 1 1 1 1 33 60 1 116 9 3 255 36 1 13 150 3 22 6 1 2 1 136 13 2 136 6 1 5 2 1 1 18 40 54 1 1 1 6 1 8 49 15 178 1 31 1 8 2 1 33 181 3 2 30 170 11 5 7 1 1 2 2 5 22 2 3 3 1 4 1 1 14 2 23 1 2 6 2 2 2 1837 1 Members Soy 1 Produce174 Grower50 Dairy1,456 Egg96 Beef342 Pork28 Poultry4 As of 12/31/2016

  16. Organic Valley’s Cooperative Muscle Every day of the year, CROPP Co-op delivers 3.5 million pounds of milk from our farms to America’s table

  17. We are in this together! We want you to feel comfortable and confident when answering questions from your customers. In order to do that, we have developed a program for Retail Dietitians. • What it provides: • Value to your store • Ability to keep up to speed on why customers are shopping for Organic • Confusion for shoppers • Labels • GMO’s • USDA Organic • “Natural” • Understanding dairy solutions for customers‘ dietary needs • What it consists of: • Fully Customized Program • Webinar or Live/Onsite • Meet an OV Farmer • Breakfast/Lunch • Comprehensive Leave Behinds • Coupons • Resource to Get Questions Answered

  18. Thank You! Please contact us for more information on how we can work together! Nicole Mydy – Brand Manager Innovation, nicole.mydy@organicvalley.coop Sharon Quellhorst, Community Engagement Coordinator 608-625-3160; sharon.quellhorst@organicvalley.coop

More Related