The Power of YES!

1. The Power of YES! Can you hear me SMILE? ePathways: What’s your playlist? Mark-It Urgent! Elevating our Schools!

2. Elevating our Schools! The Power of YES!

3. If someone asked, “What do you do for SCPS?” How would you answer?

4. What if you said something like this instead? “I am the principal of Oviedo High School and my job is to assure that our teachers and students have the support and tools they need to be successful. And our students are very successful, 96% of the students who attend Oviedo High School graduate on time.” “I am a bus driver for SCPS; I make sure our students get to school on time and safely.” The Power of YES!

5. “What do you do for SCPS?” Superintendent Technician Maintenance Teacher Principal Collaborative Activity The Power of YES!

6. …to Lyman High School? …to Red Bug Elementary School? …to Indian Trails Middle School? Why should I send my child to Seminole County Public Schools? What would you say?

7. What would your staff say? The Power of YES!

9. The Power of YES! If you had just 3 minutes to answer the question “Why should I send my child to SCPS?” What’s your elevator speech?

10. Brainstorm The Power of YES! Pre-K12 Student Support Course Offerings Post-Secondary Extra-Curricula Activities What should go into an elevator speech? Parent Satisfaction Safety Academics GraduationRate ePathways College Scholarships Quality/Experience of the Teaching Staff

11. Small Message, BIG Impact Concise 3 minutes max Targeted Different audiences/topic – millage, parent Detailed Facts and figures Visual Create a visual image, tell a story Clear Language everyone understands– AYP, SIP, etc

12. Marketing Your Strengths Matt WeberPresident

13. Marketing [mahr-ki-ting]noun “The acquisition and management of prospect and customer impressions to create a perception of your product or service that leads to a relationship.”

15. Two Keys to Successful Brand Management Maximizing Every Possible Impression Having the Right Message

16. What does your school have in common with a national brand? • You Have Something of Great Value • You Have People Deciding to Buy Your Product or Someone Else’s • You Have People Talking About Your Product to Someone Else

17. Marketing and Brand Management Isn’t Just for Customer Acquisition • It’s About Customer Retention • It’s About Employee Retention • It’s About Creating a Long-Term Asset Value

18. The Right Message • Is Memorable • Is Clear • Is Short • Is Relevant

19. The Wrong Message • Tries to be All Things to All People • Is Written to the Organization’s Heart, Not the Prospect’s Mind • Is Too Long

20. Weber’s Rule Clarity Beats Cleverness 90% of the Time

21. How to Create a Strong Positioning Statement • What makes your school special? • Special Programs / Magnet Programs • Measured Volunteer Participation • Student Success • Experienced Faculty • Home of 224 Merit Scholars. Will you be next? • More state championships than any other Seminole County school.

22. Keys to Making Your Value Proposition Valuable • Maximize Every Single Brand Impression • Be Consistent

23. What assets do you have? • Parent Email List • Printed Newsletter • After Hours Voicemail System • Phone Auto Attendant System • Marquee • Fliers in the Backpacks • Reverse Calling • Message Center on the Report Card • Parent Portal of Skyward – Welcome Message • School Website

24. What assets do you have? • Standardized Email Signature Line • Business Cards • Nametags • Form Production • Stationary Template • Video Announcements / Announcements • Welcome Screen on all of Your School’s Computers • Clothing • School Kiosks • Athletic Event Tickets

25. What’s the Test? • The Ultimate Driving Machine • Just Do It • Where a Kid can be a Kid • Hello Friend • The Best a Man Can Get • The Best Seat in the House • Because I’m Worth It • The Now Network

26. At Lunch and in 100 Days

27. Seminole County High Quality Public Schools End of Presentation The Power of YES!