Youth and Media

1. Youth and Media By Dr. SayedWaqarHussain

2. Composition • A-The Role of Youth in Media • B-The Influence of Media on Youth • C-The Freedom of Media

3. A-The Role of Youth in Media • Youth: the time of life when a person has the greatest possible desires and the highest possible energies to fulfill them. • Media: The main ways through which most of the people receive information and entertainment i.e television, radio ,newspapers (Oxford Dictionary)

4. Continued • Information ought to be in conformity to people Right to Know: Comprehensive, Timely, Unbiased.

5. Youth in Media • Technical 63% • Finance 72% • Reporting 86% • Talk shows Anchors 82% • Editorial 16 % • Newscasters 90%

6. Composition and growth of Stories Over the past 10(particularly last 6) years: Exclusive Stories 58% Reports 77% Scandalous Stories 138% Economic issues 54% Rebuttals Declined by 24% Agenda Setting 50%

7. Social Issues and Security(Increase in Coverage) • Addiction 36% • Domestic Violence 76% • Gender discrimination 88% • Police tortures 55% • Abduction for Ransom 66% • Theft and Robbery 86% • Corruption 115%

8. Economic Issues • Development Schemes frauds 36 12% • Misuse of Aid and Loans 46 34% • Misuse of Authority by Ministers 110 22% • Energy sector Fraud 72 28% • FBR/ Tax Evasion 586 40% • Trade 234 35% • Overpricing 172 26%

9. The Cost of Right to Know • 76 Journalists Martyred (Denial Pearl) • Nasrullah, SaddiqueBacha, Noor Hakim, Wali Khan Babur, Noor Hakim, Ibrahim Khan, Allah Noor, Amir Nawab, Hayat Ullah Mosa Khan, Shoaib Khan, Mukarram Khan Pervaiz Khan, Abdul Wahab, Asfandyar, Marwat and SaleemShahzd.

10. B-Media Influence On Youth • Gap between information haves and information have nots • Up to age of 17, 250000, commercials are being watched by youth. • 69 % of the girls are Influenced by skinny models to have a perfect body shape. • Males too feel insecure about their physical apperance

11. Continued • On the average youth are exposed to14000 sexual references. • Music videos have more sex per minute than any other genre • Models and actresses are shown as sex objects • In 62% 0f ads, women are scantily dressed .

12. Cotinued • Body Doubles are used to make up for imperfect body shapes • Actresses diet and smoke to keep their natural weight off • 82 % of the movies show characters smoking.

13. As a Result • Youth feel it normal to have sex • Young girls are undernourished, losing menstrual periods- fertility problems-health risks. • Smoking among High school, college and particularly university students is increasing • Males feel insecure about their physical appearance and involved in obsessive weight training, use anabolic steroids and dietary supplements for bigger muscles and stamina

14. violence • 73% of the time a perpetrator goes ence unpunished, that suggests that violence is a successful way of resolving conflicts . • 47% of the time violent action shows no harm to the victims. • 15 % shows no pain • Only 16% shows long term –ve effects

15. As a Result • Aggressive attitudes are being developed in youth. • Youth become desensitized to real world violence. • A fear of being a victim of violence is developed • Coverage of real world violence, crimes, killings, terrorists acts promotes crimes as they are highlighted when they are committed but not when they are punished • And also because bigger crimes are committed to create bigger head lines or breaking news.

16. C- Freedom of Press • Freedom of communication and expression through electronic and published material. • Right to know • Right to privacy • News –An unusual event • News- played up, play down • Rebuttal of news • Breaking News

17. News is sacred • Readers receivers or vitims of information • Coverage of real world violence, crimes, killings, terrorists acts promotes crimes as they are highlighted when they are committed but not when they are punished • And also because bigger crimes are committed to create bigger head lines or breaking news.