Health Media Literacy: Media Impacts and Influences on Youth

1. Health Media Literacy: Media Impacts and Influences on Youth Course Handout

2. Lesson One: Introduction to Media Literacy

3. Introduction to Media Literacy "Within North America, media literacy is seen to consist of a series of communication competencies, including the ability to ACCESS, ANALYZE, EVALUATE, and COMMUNICATE information in a variety of forms, including print and non-print messages. Media literacy empowers people to be both critical thinkers and creative producers of an increasingly wide range of messages using image, language, and sound. It is the skillful application of literacy skills to media and technology messages." - National Association of Media Literacy Education Notes:

4. Introduction to Media Literacy “Health literacy is the degree to which individuals have the capacity to obtain, process, and understand basic health information and services necessary to make appropriate health decisions”- Parker and Ratzan (2000) Notes:

5. Ground Rules Course is rooted in discussion and dialogue to achieve critical thinking: • Don't be shy – discuss and ask questions! • Information and tools presented here may be directly applied to your work outside of the classroom • When using this material outside of this training, remember to keep an open dialogue – this aspect of media literacy is key to developing critical thinking skills about media • Everyone's perspective is different – media literacy is an endless pursuit of learning as all people interpret media messages differently • No answer is wrong!

6. Theory Notes:

7. Critical Thinking Tools National Association of Media Literacy Education Core Principles: 1. Media Literacy Education requires active inquiry and critical thinking about the messages we receive and create. 2. Media Literacy Education expands the concept of literacy (i.e., reading and writing) to include all forms of media. 3. Media Literacy Education builds and reinforces skills for learners of all ages. Like print literacy, those skills necessitate integrated, interactive, and repeated practice. 4. Media Literacy Education develops informed, reflective and engaged participants essential for a democratic society. 5. Media Literacy Education recognizes that media are a part of culture and function as agents of socialization. 6. Media Literacy Education affirms that people use their individual skills, beliefs and experiences to construct their own meanings from media messages. For expanded list, visit: http://namle.net/wp-content/uploads/2013/01/CorePrinciples.pdf

8. Critical Thinking Tools Critical Thinking Tools Additional questions that we may ask as critical media users: • Who created this message? • What creative techniques are used to attract my attention? • How might different people understand this message differently from me? • What lifestyles, values and points of view are represented, or omitted, from this message? • What is this message being sent?

9. Intermediate persuasion techniques: The big lie Charisma Euphemism Extrapolation Flattery Glittering generalities Name-calling New Nostalgia Rhetorical questions Scientific evidence Slippery slope Symbols Critical Thinking Tools Basic persuasion techniques: • Association • Bandwagon • Beautiful people • Bribery • Celebrities • Experts • Explicit claims • Fear • Humor • Intensity • Maybe • Plain folks • Repetition • Testimonials • Warm & fuzzy More persuasion techniques and descriptions available at: http://medialiteracyproject.org/language-persuasion

10. Lesson Two: Violence in Media and It’s Influence on Children and Teens

11. Violence and Media Read the NYT's article: Does Violence in the Media Lead to the Real Thing? Located at: http://www.nytimes.com/2013/08/25/opinion/sunday/does-media-violence-lead-to-the-real- thing.html?_r=0 *Instructor should provide class with a printed copy of the article Notes:

12. Violence and Media Notes:

13. Lesson Three: Media Messages About Sex and Sexuality

14. Sex and Media Notes:

15. Sex and Media Notes:

16. Lesson Four: Body-Conscious Media

17. Body Image and Media Notes:

18. Body Image and Media Notes:

19. Notes from Day One Notes:

20. Day Two, Lesson One: Media Messages Influence Nutrition

21. Diet & Obesity Notes:

22. Diet & Obesity Notes:

23. Day Two, Lesson Two: Alcohol, Tobacco, Drugs, and Media

24. Alcohol, Tobacco, Drugs, and Media Notes:

25. Alcohol, Tobacco, Drugs, and Media Notes:

26. Day Two, Lesson Three: Media Workshop

27. Theory • ELM • Central route • Peripheral route Notes:

28. Social Marketing Social Marketing: “A program management process designed to influence human behavior through consumer-oriented decision making leading to increased societal benefit” (Smith, 2005) • Permanent, cyclical process • Consumer research • Audience segmentation • Exchange • Marketing mix

29. Social Marketing Notes:

30. Social Marketing Tools Questions that a media campaign developer can ask? • What is the message goal? • Who is the target market? • What medium will carry the message? • What is the motivational and personal relevance for the majority of people in the target audience?

31. Social Media Notes:

32. Social Media Notes:

33. Notes from Day Two Notes:

34. Journal Page

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38. Journal Page

39. Resources Common Sense Media - http://www.commonsensemedia.org/ National Association for Media Literacy Education - http://namle.net/ Media Literacy Project - http://medialiteracyproject.org/ Center for Media Literacy - http://www.medialit.org/cml-medialit-kit Teen Health and the Media - http://depts.washington.edu/thmedia/view.cgi?section=medialiteracy&page=resources Center on Media and Child Health - http://www.cmch.tv/mentors_teachers/lp_index.asp Berkeley Media Studies Group - http://www.bmsg.org/ KidsHealth in the Classroom - http://classroom.kidshealth.org/6to8/personal/growing/media_literacy_health.pdf