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Social Media for RGHF Members. A Guide to the Use of Facebook For RGHF Members.
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A Guide to the Use of Facebook For RGHF Members “I had (and still have) a dream that the Web could be less of a television channel and more of an interactive sea of shared knowledge. I imagine it immersing us as a warm, friendly environment made of the things we and our friends have seen, heard, believe, or have figured out. I would like it to bring our friends and colleagues closer, in that by working on this knowledge together we can come to better understandings.” —Sir Tim Berners Lee, 1995 (Inventor of the World Wide Web)
Social Media in Rotary • Traditional • Print: News Releases, Editorials, Letters to the Editor, Advertorials • Television • Radio • Outdoor: Billboards and Banners • New Media • Blogs • Social Media: Facebook, Twitter, LinkedIn • Images: Flickr • Video: YouTube, Vimeo • Podcasts
Social Media in Rotary How are we communicating? We need to maximise our use? We need to better understand how to use Social Media
Social Media in Rotary When do we use Social Media? Where does it fit into our total communication plan?
Social Media in Rotary Match the method with the purpose Reference Resources Sign Posts Now News Current information Motivating/informing Coordinating Connecting Forming groups Marketing events Forums/sharing ideas Library Newspaper/Diary Post-its + +
How is RGHF Using Facebook? Purpose? Successes? Scope & Scale? Are there alternatives? Who does what? Type of content? Audience? How often?
Areas for better understanding Next steps…. • A simple online guide covering: • What is Facebook and what can it do? • What is the ideal personal setup? • Understanding RGHF Groups • A Simple Glossary (Profile/Group/Timeline, etc) • Links to other resources/on-line guides
A need for education! Our concerns How secure? Is it safe? Who sees what? Our confusions What happens when….? Who sees what?
Social Media & RGHF The next steps….