1 / 8

2014

2014. GT Overview. GT launched February 2004 Global Traveler is written for luxury business and leisure travelers based in the United States 12 monthly issues, along with bonus issues, including The Luxury Book , Global City Guidebook and Class Act Guide

yeriel
Download Presentation

2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2014

  2. GT Overview • GT launched February 2004 • Global Traveler is written for luxury business and leisure travelers based in the United States • 12 monthly issues, along with bonus issues, including The Luxury Book, Global City Guidebook and Class Act Guide • Editorial focus on major and emerging destinations, hotel and spa reviews, tech gadgets, travel news and interviews with international chefs and executives

  3. GT Reader Profile • Circulation: 108,763 (Jan – Dec 2013 ABC Audited) • Gender: Male/Female 76/24% • Average Age: 40 • Average HHI: $368,900 • 66% stay in 4-and 5-star hotels when traveling • 38% fly first class and 76% fly business class • Roundtrip flights per year: 32 • Average International trips per year: 16 • 9- Business • 5- Vacation • 2-Part Business/Part Vacation

  4. GT Editorial Focus The lively, concise and informative articles are targeted to the needs of premium travelers. Examples include: • “Kicking Back Article”- Cover leisure/vacation destinations where travelers can unwind and enjoy a little R & R. • “Family Business”- This article focuses on business travel with the traditional “white picket fence” family and / or couples’ getaways. • “Adventure Add On”- Our demographic profile indicates that our readers are active and adventurous. This article offers them suggestions on mini-adventure trips that they can take within four hours’ flying time from any international getaway.

  5. How GT can assist in your Advertising Strategy?

  6. Advertising in GT • Print: 12 monthly issues, three bonus issues and individual book sponsorships • Online: Website branding, Leaderboard (728 x 90), Rectangle (468 x 60), Skyscraper (120 or 160 x 600) • Newsletters: eFlyer USA, eFlyer Asia, e-Blasts, BusinessFlyer • GT App: single ad, video/commercials, pictorial montage

  7. Advertising in GT • Events: A GT will co-hosted event with you managing all logistics including selecting a venue, the planning and execution of the event • Books: GTwill hire a writer to create a custom promotional book to polybagged with a selected issue of GT. Global Traveler will supply 500 copies for client’s use • Inserts: French Gate Fold, Boarding Pass, Post Card, Single Sheet / Poly Bag, Belly Bands, False Cover **Custom Packages: Package proposals can be created to achieve all advertising goals at a reduced cost

  8. Thank You

More Related