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Mobile Identity Defined, Derived, Managed and Applied

Mobile Identity Defined, Derived, Managed and Applied. FIDIS – WP2 Kick Off Meeting Brussels, 2nd December 2003 Stefan Figge Johann Wolfgang Goethe-Universität Frankfurt. AGENDA. How to Define a Mobile Identity How to Derive a Mobile Identity How to Manage a Mobile Identity

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Mobile Identity Defined, Derived, Managed and Applied

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  1. Mobile IdentityDefined, Derived, Managed and Applied FIDIS – WP2 Kick Off Meeting Brussels, 2nd December 2003Stefan FiggeJohann Wolfgang Goethe-Universität Frankfurt

  2. AGENDA • How to Define a Mobile Identity • How to Derive a Mobile Identity • How to Manage a Mobile Identity • How to Apply a Mobile Identity

  3. Digital Identity • A concept that links a „token“ from the digital/syntactical world to an object in the real/semantical world • Accompanied by a set of properties and attributes Authentication Authentication Income Interests Age Position

  4. Mobile Identity • GSMprovides the foundation for a mobile identity • Subscriber Idententity Module (SIM) • A mobile identity in this definition is inherently related to the mobile network operator business • Represents contractbetween subscriber & network operator • Authorizes subscribers to use the network • Lets subscribers authenticate themselves • 863.6 MioGSM subscriptions (IDs) (05.2003) • More countries with SIM infrastructure (197, May 2003) than with McDonald’s (119, Aug 2003) and more than UN member states (191, Aug 2003)

  5. SIM within the Network

  6. Mobile Situation providing Attributes • Mobile networks are able to determine • The identity • The position of the user • The time of usage • That information can be extended multilaterally by using databases • Example result: „Customer is 29 years old, student, in the downtown of Munich, at holiday...“ • The available user’s situation is valuable when it comes to ad-hoc relationships between customers and service providers Who? Where? When?

  7. AGENDA • How to Define a Mobile Identity • How to Derive a Mobile Identity • How to Manage a Mobile Identity • How to Apply a Mobile Identity

  8. PersonalProfile PositionProfile TimeProfile Time • Age: 29 • Gender: Male • Interests: Sports, ... • Context: Student • … • Country: Germany • City: Frankfurta. M. • Context: Down-town • … • Day Category:Workday • Context: Holiday • … Identity Position The “Situation Process” Invocation Deter-mination Inter-pretation Presentation ID: +491701866788 POS: 8,4° / 50,0° T: 04.03.03 15:53

  9. AGENDA • How to Define a Mobile Identity • How to Derive a Mobile Identity • How to Manage a Mobile Identity • How to Apply a Mobile Identity

  10. Situation of IP 12.12.12.12 ? • Situation description • <XML...> • <Nickname> • <User Profile> • <Position> • <Position Profile • <Time> • <Time Profile> • </XML> Pers. Attributes & Privacy Profiles IdentityManagementService GeneralAttributes How to Manage a Mobile Identity • Identity Management Service allocated within the network controls delivery of situation dependent attributes Mobile Network Operator service.com ServiceProvider ExternalProfile Provider

  11. AGENDA • How to Define a Mobile Identity • How to Derive a Mobile Identity • How to Manage a Mobile Identity • How to Apply a Mobile Identity

  12. Current Approach for M-Commerce Business Models • Mobile Network Operators provide their customers with mobile portals as access concept for mobile services. • Revenue models with two revenue sources: • Mobile Data (Internet Service Providing) • M-Commerce Services (by Service Providers) • Only services providing immediate value for customers. • Services with primary value for Service Providers are currently not feasible (Advertising, Customer Loyalty Programs etc.). MobileNetworkOperator Data Service Fee Typically € 1-2 per session € € Customer ServiceProvider Services €

  13. Current GSM Marketin Germany • Size of the German market for mobile telecommunications was € 18,4 billion in 2002 [RegTP] • There are more mobile than fixed lines • Penetration rate in December 2002 was 71,7% [RegTP] • Saturation of the market can be observed • Investments in future mobile infrastructure for 3G und wLAN (licence, capital costs, infrastructures, devices etc.) Number of GSM subscribers, December 2002 3G licences T-Mobile Vodafone E-Plus O² Total Total costs 59.195.000 24.582.000 22.700.000 7.350.000 4.563.000 € 50.827.000.000 [RegTP] ARPU€ 25,7 ARPU€ 26,1 € 858per customer

  14. Sponsoring Mobile Customer Relationships • Sponsoring data transmission costs by the service provider is currently not possible • Each usage is related with costs for the customer • Costs are not transparent • Objective: Eliminating data transmission costs for the customer and transfer them to the service provider • Through mobile initiated business, financing of the data transmission costs by the service providers shall become possible MobileNetworkOperator Data + Access € Customer ServiceProvider Services €

  15. A Potential Portal Process for new Situation Based Business Models Customer Mobile Network Operator Service Provider 1 2 3 Enter portal Compute situation description Compute and display adequateportal categories 6 Compare situationdescription andcustomer profile 4 Select portalcategory 5 7 Publish situationdescription Show willingness to cover trans-mission costs 9 8 Select service Display all serviceproviders offeringservices for free 10 Display and start service 11 Register and charge transferreddata

  16. .. <Customer Loyalty ID> 12345678 ... Customer 3 .. <Age> 24 </Age> <Location> Frankfurt </Location> <Temporal Context> Day </Temporal Context> ... Customer 2 Relevant customer,sponsoring data transmission costs reasonable Relevant customer,sponsoring data transmission costs reasonable Comparing Situation Description and Target Customer Profile • Customer: Selects Shopping from the mobile portal • Mobile Network Operator: Generates situation description • Service Provider: Computer department store with branches in Frankfurt and Berlin Mobile NetworkOperator Service Provider ... <Age> <Min>15</Min> <Max>35</Max> </Age> <Location> Berlin </Location> <Location> Frankfurt </Location> <Temporal Context> Day </Temporal Context> <Customer Loyalty ID> 12345678 ... .. <Age> 65 </Age> <Location> Nürnberg </Location> <Temporal Context> Night </Temporal Context> ... Customer 1 Not relevant, no sponsoring

  17. Conclusion • Identity-Management-Platform: Self-administration of the “mobile identity”(personal data and security profile) • Potential customers of enterprises are provided with a free of charge access to mobile services. • Customers use the mobile portal to choose from a number of free-of-charge and priced services. • Current business model is extended and not replaced! • Objective: More customers and providers (traffic) on mobile portals. Charging is done according to the value proposition and includes customers and Service Providers.THANK YOU FOR YOUR ATTENTION!stefan.figge@m-lehrstuhl.de

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