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Calculations SP Average: -19/ 5= -3.8 IP Average: 19/5= 3.8

SPACE Matrix Calculations. Calculations SP Average: -19/ 5= -3.8 IP Average: 19/5= 3.8 CP Average: -17/ 5 = -3.4 FP Average: 16/5= 3.2 Directional Vector Coordinates: X-axis: -3.4 + (3.8) = .4 Y-axis: -3.8 + ( 3.2) = -.6. SPACE Matrix. CONSERVATIVE.

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Calculations SP Average: -19/ 5= -3.8 IP Average: 19/5= 3.8

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  1. SPACE Matrix Calculations Calculations SP Average: -19/5= -3.8 IP Average: 19/5= 3.8 CP Average: -17/5= -3.4 FP Average: 16/5= 3.2 Directional Vector Coordinates: X-axis: -3.4 + (3.8) = .4 Y-axis: -3.8 + (3.2) = -.6

  2. SPACE Matrix CONSERVATIVE AGGRESSIVE DEFENSIVE • COMPETITIVE • Backward, forward, horizontal integration • Market penetration • Market development • Product development

  3. Grand Strategy Matrix Rapid Market Growth * Weak Competitive Position Strong Competitive Position Slow Market Growth

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