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A Lesson on creativity . A 3 Part Presentation. 1. The Roadblocks 2. How to Improve Creativity 3. What to do with Creativity . For Your Information….
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A 3 Part Presentation • 1. The Roadblocks • 2. How to Improve Creativity • 3. What to do with Creativity
For Your Information… • Melissa Stroklund: “Creativity can be defined as a process of developing and expressing novel ideas that are likely to be useful. It involves looking at organizational practices in different ways, communicating these ideas to coworkers, and producing an agreement among all parties while maintaining the ability to use the ideas in the organization”
FYI... • Teresa Amabile agrees: “A product or response will be judged as creative to the extent that it is both a novel and appropriate, useful, correct or valuable response to the task at hand.”
What prevents creativity? • Thinking habits and personality types • Poor team functioning • Organizational culture
What Prevents cont… • Too many closed questions • Time pressures • Lack of a clear purpose or focus
Question Time! • Question #1: What prevents your creativity?
Question #2: Do you tend towards any of the preventative behaviors?
How to Improve Creativity • Environment • Getting Focused • Finding the Best Method • Following Others • And more
Environment • Tactile stimulation • Music • Food • Use activity • Change of locale
Getting focused • Warm Up • Set a goal • Don’t stop
Focus cont… • Allow more time • Adapt, modify, steal • Save the evaluation and conversation
Focus cont… • Remember the rules • No wrong ideas • Focus on quantity not quality • Don’t stop to explain or evaluate • Hitchhike on other ideas • No wrong ideas
Prominent Thinkers’ Input • John Baldoni’s • Tin Tan Bee’s • Olivier Toubia’s
Baldoni • Make the purpose clear and consistent- and exciting • Open up channels and include more than the usual suspects • Understand roadblocks and confront them
Bee • Repetition of similar ideas can actually have results
Toubia • Incentives can stimulate creativity and promote results
Better Methods • Freewheeling • Round Robin • Slips or private brainstorming
Methods cont… • Hybrid • Small Groups • 6 Thinking Hats
6 Thinking Hats • Yellow: • Think positive • Green: • Be creative • Blue: • Take control
6 Thinking Hats cont… • Black: • Be realistic and avoid blindsides • Red: • Create room for feelings • White • Analyze
Follow the Example of others • Preparation • Incubation • Inspiration • Evaluation
Other Approaches • Look at the problem in different ways • Invite other opinions • Make novel combinations • Make thoughts visible • Think in opposites
Question Time • Question #3: Which of the rules would help you most?
Questions cont… • Question #4: Is there any principle not mentioned that you feel is important?
Questions cont… • Question #5: Have you ever experienced an environment like those described? Did it increase creativity?
Questions cont… • Question #6: What is your favorite hat? • Question #7: What hat should you allow more room for?
Now What! • Innovation • The 6 Gets of Innovation
6 Gets • Get aligned • What are we trying to accomplish? • Get clarified • What are the expected results? • Get organized • What are our steps?
The 6 Gets cont… • Get help • What do we need? • Get focused • When can we do this? • Get over them • What about my idea?
Question Time • Question #8: Which step of innovation is easy for you?
Question Time • Question #9: Which step is hard?
Recap • 1. The Roadblocks • 2. How to Improve Creativity • 3. What to do with Creativity