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Smartphones in Business

Smartphones in Business. Presented by Nikki Davis Prepared for Dr. Mark Hearn BA 501-01 Organizational Communications Online Fall 2009. Smartphones in Business Overview. What is a Smartphone History of Hand-held Devices Applications for Business Smartphone Data Success Stories.

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Smartphones in Business

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  1. Smartphones in Business Presented by Nikki Davis Prepared for Dr. Mark Hearn BA 501-01 Organizational Communications Online Fall 2009

  2. Smartphones in BusinessOverview • What is a Smartphone • History of Hand-held Devices • Applications for Business • Smartphone Data • Success Stories Nikki Davis BA 501-01 Org Com WWW Fall 2009

  3. What is a Smartphone Mobile Phone PC Functionality Internet Email Application software MP3 player Camera USB connector Nikki Davis BA 501-01 Org Com WWW Fall 2009

  4. History of Smartphones First Smartphones First App Stores Nikki Davis BA 501-01 Org Com WWW Fall 2009

  5. The History of Smartphones • First Smartphones • Simon, 1992 • Nokia Communicator, 1996 Simon Nokia Communicator Nikki Davis BA 501-01 Org Com WWW Fall 2009

  6. History of Smartphones • First App Stores • Apple, 2008 • Blackberry App World, 2009 Apple’s App Store Nikki Davis BA 501-01 Org Com WWW Fall 2009

  7. Business Applications Bustling App economy creating entrepreneurs fortunes and changing way business gets done Nikki Davis BA 501-01 Org Com WWW Fall 2009

  8. Applications for Business LinkedIn Professional networks Analytics App View and build reports Cisco WebEx Meeting Web meetings Voice Broadcast Audio content Nikki Davis BA 501-01 Org Com WWW Fall 2009

  9. Applications for Business Oracle Business Indicators FIN, HR, Supply Chain Analytics InerTrak Manage Time and Rates iShare Access to Corporate Documents SalesForce View and Edit Sales Information Nikki Davis BA 501-01 Org Com WWW Fall 2009

  10. Unit Shipment Forecast Global Smartphone 2006-2013 Millions of Units Nikki Davis BA 501-01 Org Com WWW Fall 2009

  11. Current Global SalesSmartphone Q2 2009 Nikki Davis BA 501-01 Org Com WWW Fall 2009

  12. Success with SmartphonesTOMS Shoes • TOMS Shoes • Online shoe retailer • Donates shoes to children • TOMS Shoes Operations • Mobile marketing • Social networking • Text messaging • Emails Blake Mycoskie Founder/Chief of TOMS Shoes, Inc Nikki Davis BA 501-01 Org Com WWW Fall 2009

  13. Success with Smartphone'sAnheuser Busch • Target Market • Majority of customers mobile savvy • Mobile Marketing - Text to Win • Lowers costs • Increase in-store promotions • Drive up additional sales • Continuous customer dialogues • Quicker response Nikki Davis BA 501-01 Org Com WWW Fall 2009

  14. Smartphone Summary Mobile Phone Smartphone Apps Text Mess Efficient in Business Emails Nikki Davis BA 501-01 Org Com WWW Fall 2009

  15. Smartphones Summary • What is a Smartphone • History of Hand-held Devices • Applications for Business • Smartphone Data • Success Stories Samsung SGH-i560 Nikki Davis BA 501-01 Org Com WWW Fall 2009

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