Conquering the Generational Divide

2. Conquering the Generational Divide • Customer Communication Group • Susanne C. Medley, President • susanne@thinkccg.biz • Carl L. Medley II, Partner • carl@thinkccg.biz

3. Conquering the Generational Divide Objectives • Introduce you to the workforce of tomorrow…”generationally speaking” • Offer ideas for how you can better • Attract and recruit • Manage • Retain • Relate to • Work with • Serve

4. Generational Overview • Matures 1920 – 1945 • Baby Boomers 1946 – 1965 • Generation X 1966 – 1980 • Generation Y 1981 – 2000 • Millenials 2001 - Present

5. Conquering the Generational Divide

6. Defining a Generation Generation: (je-n&-’rA-sh&n), n., a group of individuals born and existing at the same time who share common life experiences and thus share common attitudes and traits. Conquering the Generational Divide

7. Why Generational Awareness is Important Generational Differences: • Give you context, understanding, and sometimes choices. • Influence why we work, how we work, where we work, and what we expect from our work. • Each generation’s work attitudes, habits, and expectations were formed by the historical and social events that took place during its formative years.

8. Shaping the Generations

9. Shaping the Generations

10. Shaping the Generations

11. Shaping the Generations

12. What is the Common Ground? • Work that provides personal satisfaction • Work that is valued by employers and customers • Clear sense of purpose from employers • Clearly stated expectations • Quality supervision – effort is made to understand • Your organization’s mission statement

13. Be creative Web Sites DVDs CD-ROMs Self Promotion Be involved Community level State level Educational Institutions Associations Think outside the classified ads Job fairs Guest lectures Online communities Online job sources Don’t go it alone…build a TEAM Recruitment: Getting What You Need

14. Management: Dealing with What You Get • Listen and observe…carefully • Be involved FOR your staff • Communicate clearly and frequently • Be aware of Diversity in the workplace • Generational • Cultural • Skill sets • Wants and dreams • Embrace the diversity that IS today’s workforce and make it work FOR you, not against you • Be patient

15. Retention: Keeping What You Have • Invest in your human capital • Compensation…it is NOT just about the money • Build your TEAM, your ENVIRONMENT and your CULTURE (“WOOHOO”) • Talk to your staff about what a “great place to work” means • Tour other “great places to work”

16. Questions? Thank you! Good luck! WOOHOO!